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Things We Like

What You Could Have Bought on ‘National Boss Day’ But Didn’t

Worlds-Best-BossPublic relations is no different than any other industry — folk just have it in for the boss. Come on, people with alphabet soup in your title, statistics prove this to be true.

Even though our unemployment rate ebbs and flows from barely tolerable to utterly uncontrollable, more than 2 million people each month quit. Why? Polls have shown that at least 70 percent of U.S. workers have negative feelings about their jobs – and we shouldn’t assume that PR is any different.

ICYMI (and you probably did, reading that): National Boss Day was last week, and a few brands took the opportunity to honor their bosses promote themselves. If you didn’t get your PR director anything here’s a glorious idea for the PRNewserverse next year.

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Ben & Jerry’s Takes a Stand, Refuses to Rename New Flavor

If-Its-Not-Fun

Many of us in the PRNewserverse heart Ben & Jerry’s for many reasons.

The ice cream is the absolute shiznit. The culture they exhibit in branding and social media is contagious. How can one not adore flavors like “Cherry Garcia,” “Phish Food,” and “Half Baked?”

We paid homage to the hippie lettuce trend when B&J surreptitiously supported the legalizing of cannabis, because someone in the company’s marketing/PR department gets it.

Ben & Jerry’s may have a light-hearted approach to publicity, but the company can step outside the hookah lounge long enough to get serious, too.

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HBO, CBS Score #PRWin at Netflix’s Expense

You may have heard that HBO made lots of headlines yesterday by announcing that its first standalone streaming service would launch in 2015. This was great news for people like us, who only use their parents’ HBO GO password when Mom and Dad are in town…super serious, you guys! Fingers not crossed!!

It was also a brilliant act of PR — and CBS followed it up today by doing HBO one better:

Going to have to agree with Brian Stelter – this release was definitely worth more than five bucks. So why was this such a big PR win for the two companies?

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The Real Top 14 PR Twits to Follow in 2014 (Part 3)

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There are numerous PR blogs on this World Wide Web, many of which we highly recommend you bookmark today. And although we pride ourselves on being the hottest tourist spot in the Mediabistro nation, we implore all PR professionals to get a bit more familiar with their industry.

Baffling fact: media lists are one thing, but for many PRs the only “who’s who” list that matters concerns people within their own agency.

And yet, there are many incredible people of note in this industry. That’s why we try to shine a light on the real motivators of media, purveyors of PR, and sultans of SEO. And now, after some due diligence (and ignoring our inbox for a few days), we have another list. In fact, it’s Part 3 of a series.

Get your bookmarks ready for the next 14 power players of PR on Twitter.

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GOOD NEWS: Domino’s Pizza Guy Gets $1,268 Tip from Indiana Wesleyan University

james gilpinMeet James Gilpin. 

He’s a mild-mannered man and dedicated Domino’s Pizza delivery guy in midstate Indiana who had no idea that his next delivery was about go viral and almost become life-changing. His store in Marion got a call from someone at Indiana Wesleyan University for two pepperoni pizzas totaling $12.50. No reason to think this order was going to be any different, but little did he know that James was going to be the living lesson portion of today’s sermon in chapel.

Keith Newman, CEO of Residential Education, wanted to physically involve someone in the topic of the day: “Do for one, what you wish you could do for everyone.” Newman said he heard a pastor teach that saying and wanted to pass it on to the students — more than 3,000 of them sitting in chapel, and waiting for some pizza.

Or, at least, that’s what the Domino’s guy thought.  Read more

Top 12 Movies / TV Shows for Every PR Pro’s Collection

movies

Since people have been making movies and reporting the news, there have been other people who have shilling for those movies to get in the news. What they have been called has varied (and we have covered plenty of those euphemisms before), but one thing is clear — Hollywood has no clue what the hell we do for a living.

And that’s why our tastes in how we are portrayed on the big and small screen shows should be diverse and appreciated. From sleazy publicists to communications professionals to speechwriters, we have been included scripts for decades, which is why this listicle was a must.

Without further ado, here are the top 12 movies or TV shows for every flack’s personal collection.

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New School Media Lightly Disses Old School Media at Vanity Fair Event

Here’s a fun one: at today’s Vanity Fair New Establishment Summit, three leaders of the “new school” media had some things to say about the old folks:

How wrong are Kara Swisher and Shane Smith, though? David Carr knows because he covers this sort of thing for a living.

BuzzFeed’s Jonah Peretti outlines the growth model in the accompanying post: start with the kitty pic-sticles, move into producing real-world journalism, and get bought by the old guys waving around their legacy money.

Swisher attributes this shift to the newfound power of the Wi-Fi enabled consumer who, as Peretti noted, would just as soon spend an evening diving into the YouTube rabbit hole as checking out a “piece of highly produced media behind a paywall.”

Hard to imagine a starker portrait of the old school asking the new school what the kids are watching. The meta McConaughey pre-roll ad is just icing on the cake.

Biggest Stories of the Week

Columbia Sportswear Thinks Every Athlete Should Use PEDs

Women's_Platinum_860_TurboDown_JacketColumbia Sportswear is going to win the SEO game or else.

The company officially introduced its new TurboDown line to the public today with the tagline “Columbia Sportswear Encourages PED Use”. That’s technically “performance enhanced down”, but in case you missed it here’s the second sentence from the press release:

“TurboDown is a patent-pending insulation construction that creates such outsized results it’s like a “down jacket on steroids.’”

Get it yet? No? Here’s a quote from company CEO Tim Boyle:

“Performance Enhanced Down offers unmatched performance and this winter, you can experience how science can enhance the limitations of nature, and it’s legal!”

We’re not exactly sure how effective this campaign will be. Columbia’s site is not on the first page of search results for the phrase “sports steroids”, but it IS on the first page for “sportswear steroids.”

On the other hand, we can’t imagine too many people searching for the latter, so maybe this was just an attempt to have fun with a press release.

It made us click — and unfortunately, we’re not high on anything.

Americans OK with Big Business….As Long As It Stays Out of Politics

LOBBYISTS GO HOME

Today we learned of an interesting survey conducted by Burson-Marsteller and CNBC. Its main conclusion: Americans don’t inherently distrust your “Big Business” clients. They just want them to stay the hell out of the political process.

A bit late for that, though…

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