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This Just In

THIS JUST IN: Super-Hungry Supermodel Busted for Stealing Food

THIS JUST IN 2The modeling industry has a terrible reputation and it seems a legion of finely tuned, hipster publicists couldn’t correct that.

What with serial airbrushing on covers of the beautiful people, only a certain — shall we say, homogenized-type person — has a future on certain publications and whatever the hell those people wear during “Fashion Week.”

However, the most detrimental stigma to the world of modeling is eating disorders. People to need a waif, or possibly a refugee, to fit in and get noticed. Like I always say, “Stereotypes become a type for a reason.”

And then a model gets caught lifting food at a NYC bodega because she had the munchies. However, it’s what she stole that made news.

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THIS JUST IN: Study Says ‘Cheap, Fast Food Could Contribute to Obesity’

THIS JUST IN 2I know, right?!

I mean in this world of microwavable news and drive-thru headlines, you would think this country would not have missed this before now. Fret no longer, fellow Americans. The American Cancer Society (ACS) has put those fears to rest, thanks to its latest press release.

In this “groundbreaking” release, the ACS cites a review that says fast food and its dastardly inexpensive price points are to blame for obesity.

Reasons for this rise in obesity have been suggested in the review, such as “snack food, automobiles, television, fast food, computer use, vending machines, suburban housing developments, and portion size.”

*facepalm*  Read more

THIS JUST IN: ‘Judgment Maps’ Are Now a Thing

THIS JUST IN 2We all have our favorite map apps, with most of the debate placing Google Maps and Apple Maps in the coliseum in a fight to the death. Hopefully, first up in homicide will be that bimbo scolding me with “recalculating.”

Anywho, while GPS makers try to keep their products relevant, there is another kind of maps quickly populating Web browsers across this great land of ours — JudgmentalMaps.com.

These annotated maps take a comedic, but arguably realistic, slant on how to get about town. How many times have you been new in a city and wondered where are the places to avoid? Well, this is the map for you.

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THIS JUST IN: Equifax Sued by ‘God’

THIS JUST IN 2As a refresher, why do we do this column in PRNewser?

At PRNewser, we love the random tips and toolslisticles and ancillary research. However, we’ve noticed certain stories trending in the news recently: crap that just can’t be grouped with anything else other than, well, other crap.

So, you see, at times there are PR stories that don’t fit snugly in a cushy box. And this particular tale could be terrible PR: not for the big guy upstairs but for the big credit bureau downstairs.

No, this isn’t a joke. No, this isn’t a slap on the church wrist. This is real — “God” is suing credit authority bureau Equifax for taking his name in vain by refusing to believe that it’s real.  Read more

THIS JUST IN: Cannabis Sales Creating Some High Times for U.S. Business

THIS JUST IN 2If you watch the news, you may recall there was this mild kerfuffle about legalizing the hippie lettuce.

And in Seattle and Denver (where they smoke so much weed that with a good southern and western front, the entire state of Idaho is baked for about 10 days), it was permitted.

People were happy rolling more joints than burritos. Hipsters would sit on the City Hall steps in makeshift Hookah lounges. And the police would just mosey on by, while considering a trip to get some waffles from some reason.

Then, this report from the Marijuana Business Daily (yes, that’s a thing) offers some reasons on why marijuana may be legalized nationwide in a couple of years. In fact, 8 billion of them. Read more

THIS JUST IN: Phi Kappa Tau Disbanded Over ‘Rapebait’

THIS JUST IN 2Whelp, as if you needed another reasons to encourage your son to stray far from fraternities, here’s news from Georgia Tech University.

As is the case with most pubescent-angst filled frat houses, the university’s council just wrapped up a months-long study on Phi Kappa Tau’s “frat practices.” Following said study, the university’s chapter of Phi Kappa Tau was forced to disband.

Based on its investigations in the case, the Office of Student Integrity (OSI) found multiple instances where the chapter violated the rules set forth by when it was originally placed on probation Nov. 1, 2013.

Oh yeah, “Rapebait” was the unfortunate nickname of the frat’s social chair. So, that’s classy.

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THIS JUST IN: MSNBC Really Performed a ‘Chappelle Show’ Sketch

THIS JUST IN 2It’s not like MSNBC doesn’t know they are dead last in national news ratings. In fact, I hear the only people that watch that network are the hosts mamas and Al Sharpton’s barber to make sure his perm is holding up under those lights.

Seriously, the network sucks and if it weren’t for Rachel Maddow, I don’t even think MSNBC management would watch. To wit, the beleaguered network needed some punch, some oomph, something completely wrong.

So, the higher-ups call upon Toure, host of “The Cycle,” to pedal his ass where no one would think — “Chappelle’s Show.” And what transpired is so hard to believe. You know, if there wasn’t video … and there is after the jump. Read more

THIS JUST IN: Grilling BBQ Is Gonna Kill You

THIS JUST IN 2This can’t be good PR for the beef and barbecue industry, everyone that sells barbecue and fried foods, and the aficionados of all things thereof.

I should know — I am one of those beloved people, equipped with the XXL grill in the backyard, devotee of BBQ sauce drizzling on my “Kiss the Cook” apron, and full of the proclivity to purchase a fried artifact every now and again. However, when I stumbled upon this story from Slate, I didn’t hurl my “I Heart BBQ” friends card out of my window (I am a Texan after all) but I did think twice about buying a Turkey Leg recently.

So that counts for something right? I mean, we could be talking cancer here. How? Find out after the jump…

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THIS JUST IN: Wikileaks Founder Julian Assange to Speak at SXSW 2014

THIS JUST IN 2He is America’s second favorite soubrette of treason, because that’s admirable to hipsters.

To wit, Julian Assange is being rewarded with even more fame and notoriety for spilling America’s secrets on the Web — he is now a keynote presenter at one of the nation’s greatest gaggles of creatives, South by Southwest (SXSW).

If you want to hear how Edward Snowden got away with his royalty-free sedition, get your tickets fast because this dance card will fill up—and SXSW will collect the cash.

My question is…why?

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THIS JUST IN: Comms Jobs ‘Require Varied Skills’

shutterstock_144727720Here’s a quick one: the Boston Globe called on correspondent Patricia Hunt Sinacole—who happens to be the president of HR consulting firm First Beacon Group—to give a reader who works in marketing a better sense of how to make the switch to PR. Why? Because “working with clients” is the greatest thing ever.

The pub contacted Craig Librett, senior director at Westcon Group, who said:

“Public relations is probably the least understood function in all of marketing. It’s most popularly been portrayed (inaccurately, I might add) in movies like ‘Wag the Dog.’

Our industry is squarely focused on moving the needle regarding how people view a company or individual—and includes customers, partners, and the media…Few realize that—when reading an article in a publication and it mentions a company— a PR person most likely was behind getting the journalist to write the story. Social media avenues (such as Twitter and Facebook) have opened up a whole new world for PR professionals—meaning a new way to guide public perception.

A little dry, perhaps, but accurate—and we’d argue that more and more people now make the realization he mentioned. Our favorite oft-uttered line:

“Anyone with a strong writing background has a great chance of success.”

What do we think of Librett’s description as an elevator pitch for the industry? And how can we sex it up a bit?

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