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Twitter Emphasizes User Numbers To Drive Traffic, Lure Investors

twitter bird1Twitter talked up the hundreds of millions of users it has at its first Analyst Day. Not just the “284 million active registered users” but the “500 million unique visitors,” what the company calls “logged out” users. CEO Dick Costolo said he wants Twitter to build “the largest daily audience in the world.” And CFO Anthony Noto said the goal is to “reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.”

So clearly, Twitter has tied these audience numbers very closely to financial success. And no doubt, Twitter’s ability to reach a vast audience is part of the appeal from a variety of angles — as a marketer, investor, entertainer, etc. But as PRs have learned from years of social media activity, numbers aren’t the only prominent factor.

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Walmart Wants To Put An End To #WalmartFights With New Black Friday Strategy

Walmart has launched a “New Black Friday” with the mission of ending the incidents of over-the-top and violent shopping behavior on that most important of shopping days.

Customers have proven that if retailers are willing to open for business with doorbuster deals on Black Friday (or Thanksgiving Day, at this point), they will show up to scramble for a bargain. Retailers have developed a knack for driving sales during those wee shopping hours. They’re not so good at keeping the peace.

Black Friday fighting in the aisles of Walmart has become just as much of a tradition as anything else related to to the day. So much so that the hashtag #WalmartFights has spawned. NBC News even had a wrap up of that madness last year, noting that social media broadcasts and amplifies incidents of bad behavior. (And here’s our take, with more video.)

“The impression that each and every store contained some sort of Black Friday melee ran contrary to the ‘record drop’ in this year’s reported Black Friday “incidents,”— less than 10 kerfuffles required police intervention,” a Walmart spokesperson, Brooke Buchanan told NBC last December.

Let’s try and get it down to zero folks.

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Dallas Cowboys Should Reconsider This London Social Media Strategy

austin-jones-foam-RANDY

I am a proud Texan. I am also a (semi) proud Dallas Cowboys homer.

That said, Rich Dalrymple, legendary PR chieftain of the aforementioned football team, should really consider firing his entire social media team because digital campaigns are just not their thing.

This weekend, the Cowboys will “host” the Jacksonville Jaguars in London at the NFL’s international fun tour geared to broaden the horizons of the sport that stole England’s word. To celebrate the festivities across the pond, there needs to be a campaign, a party, a social media ballyhoo that will be seen stateside without question.

Whelp, touchdown!

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Geraldo Calls Netanyahu ‘Chickensh!t,’ Gets Blasted by Kerry in Return

As a self-proclaimed “Jew-Rican,” Geraldo Rivera would be the last person you would expect to throw bombs in the direction of God’s chosen people. But one also gets the sense that the dude kinda’ misses the spotlight.

And so, this happened yesterday evening:

Gentlemen, to your corners…

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The Guardian Wonders Whether Twitter Will Grow Up to Be a ‘PR Platform’

twitter handJane Martinson of The Guardian wrote an interesting piece yesterday about the departure of Twitter’s head of news, Vivian Schiller. It’s really yet another attempt to answer the seemingly unanswerable question: can Twitter make money?

We were most taken, however, with the idea that Twitter has to choose between being a service for journalists or one for PR.

Martinson’s point is that most people simply don’t use the network very often — and those who do tend to work in media, politics or communications. She opines that Martinson left once she realized that her only real responsibility was to convince more reporters to tweet regularly, Dean Baquet be damned.

The idea is that, while Twitter is almost always the best source for breaking news in real-time, the eyeballs and ad dollars belong firmly in the Facebook camp.

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Burger King Blasted for Ad That Looks a Lot Like ‘Billy on the Street’

“Man on the street” interviews are popular in advertising. Brands love to take their product to the people to solicit for cheers and raves. But Burger King is getting an earful on Twitter for an ad that looks a little too much like comedian Billy Eichner‘s popular “Billy on the Street” act.
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That’s So Raven: She’s Not Gay or African-American, and She Could Care Less

raven cosbyShe was born Raven-Symoné Christina Pearman, and when she took over on The Cosby Show (arguably after the shark had been jumped), America had a new sweetheart.

Just look at her!

Following her stint with Dr. Cosby, she hung out with Mr. Cooper before leaving TV to focus on her singing career. After that petered out, she returned to the Disney Channel for a variety of things including, of course, ‘That’s So Raven.’

Lately, she has been a little enigmatic about being so Raven…until she appeared on Oprah and refused to be labeled as anything except “human.”

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Taliban Spokesman Reveals His Location via Twitter, Claims Conspiracy

taliban-fighters-300x225You may be shocked to learn on this Monday morning that one of the world’s most visible terrorist organizations has some trouble managing its social media presence.

Nearly two years ago, we noted that the Taliban had inadvertently revealed its entire mailing list thanks to a spokesperson who mistook “cc” for “bcc” when sending a press release to media contacts (and friendly Afghan politicians/warlords). We had a laugh at his rookie error before getting a little upset over the fact that the group A) has a media spokesman, B) distributes press releases and C) included a disturbing number of the United States’ own “allies” within the Afghan government on its distribution list.

Over the weekend, the group proved once again that it isn’t the greatest on social: its spokesperson accidentally showed the world his secret location via Twitter’s geomapping feature.

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British Retailer Posts Internal ‘Sell More’ Message on Window

sainsbury

Every employee receives the occasional rah-rah message from the boss: “Do better, act better, sell better,” et cetera. Everyone knows this happens, but they don’t really don’t want to be reminded of it — especially if they’re customers of said business.

Enter UK retailer Sainsbury’s, which posted one of those messages about making customers spend more than they want…outside its own establishment.

Before you ask: of course Twitter noticed. 

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Bush Press Sec Ari Fleischer Is Tweeting His 9/11 Experience Alongside the President

On this day of 9/11 remembrance, former George W. Bush Press Secretary Ari Fleischer took to Twitter to share his memories of that horrible day, which he spent by the President’s side.

In a stream of posts that has gone on for hours, Fleischer recounts the moments immediately after the World Trade Center towers were struck and the steps the President, his administration and the military took in those confusing hours after. It’s an amazing story well told, showing what it was like before technology was stepped up to what we know now (so much has changed). And it illustrates the importance of sharing solid information quickly among those internally and with the American people. Reading it today, even after all these years, conveys all of the sadness, fright, frenzy and anger of 13 years ago.

Moreover, we get a usually untold sense of what a press secretary’s role is in an emergency. We have a few tweets after the jump, but you can check it out entirely on Fleischer’s feed.

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