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UPDATED: American Airlines Customer Service Includes Reporting Terror Threats on Twitter

In case you missed it, many in our industry feel that social media management and customer service teams should work in unison. The idea is that the fall of the silos separating these disciplines will improve the performance of both.

American Airlines is one account that blends the two well, but yesterday a very odd interaction demonstrated, once again, the challenges of engaging with users in real-time. From BuzzFeed editor Samir:

Of course, the user in question is 100% responsible. But what’s the correct way to respond to a message like this one?

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Brands, Political Interests Tweeted the ‘Mad Men’ Premiere With Varying Degrees of Success

petco mad menSo how good was it to see Mad Men back on the screen? And Neve Campbell for that matter?

Knowing that this was going to take over Sunday night television, brands went all out in their attempts to get clever on Twitter for the premiere. We’ll start with the strange: Petco, the pet supply store, got in on the action with tweet above. Glad Men? More like:

confused dog

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Katherine Heigl Goes Litigious Over Duane Reade Twitpic

In a headline custom-made for the tabloids, everyone’s favorite fake doctor Katherine Heigl wants a cool $6 million in compensation from Duane Reade for the sharing of this pic last month:

You don’t really need to ask why, do you?

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Twitter Staffer Tweets Through Labor, Media Coverage Ensues, Baby is Born

claire baby tweetsAmong the many things that happened this past weekend, babies were born. Maybe you know one of them. Maybe you gave birth to one of them.

Claire Diaz-Ortiz tweeted through labor, so we have digital evidence that she did, indeed, have a baby. (Just in case the actual baby wasn’t proof enough. And let’s face it, those Lifetime movies have shown us that it is not.)

Diaz-Ortiz is a Twitter staffer, and on Saturday morning, she took to Twitter to announce that her water broke and subsequently started a hashtag, #inlabor, to document the birth of her daughter Lucia.

Buzzfeed was in touch with Diaz-Ortiz’s dad who confirmed that she is in labor in Buenos Aires.

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Marie Claire Tweets That Kendall Jenner Pioneered Cornrows; Outrage Ensues

kendall-jenner-marie-claireAnd this is why worshiping at the altar of people who have no merit of being idolized is stupid (shout out to entertainment media and everyone who follows Justin Bieber on Twitter).

For those not in the know (or the care), that is Kendall Jenner, a fave of paparazzi vultures everywhere. As you can tell, she thought would braid her hair. You know, as if she has seen it somewhere before but where in the world has she?

Hmmmm… 

Oh yeah, I wonder if she knows anyone who hangs out with black people? Nah, probably not.

I only say that because uber-homogeneous publication Marie Claire tweeted some utter stupidity, claimed those braids were “epic,” and subsequently got a harsh “hello” from this alternative stratosphere called “Black Twitter.”

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Stephen Colbert finds his ‘Report’ in Twitter Trouble

Without question, Stephen Colbert is a juggernaut of political hijinks and online shenanigans. Much like his progenitor, the great Jon Stewart of “The Daily Show” fame on Comedy Central, Colbert has become a political hack (slash) phenom because of his hilarious takes on boring and mundane political issues.

Only now, he is finding there is a wall to some humor and it appears that Colbert may have just ran smack dab into it. In fact, he even took to Twitter to apologize for the now deleted tweet that has gone viral. Twice.

So, what happened? Glad you asked…

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Breaking News Just Got Broke All Up in MSNBC’s Chuck Todd’s Behind

ron-burgandy-breaking-news

Stay Classy CNN and MSNBC.

BREAKING: Social media has obliterated any hope for broadcast news to break any stories before Twitter gets its talons on it. I understand the hypersensitivity of competition in broadcast news, which is why PR professionals are constantly trying to get their game up. However, lately, “breaking news” seems to be about as overstated as a Kardashian anywhere in the news.

Recently, MSNBC’s Chuck Todd took to Twitter trying to place CNN on blast for its “breaking news” terminology. And then CNN producer Vaughn Sterling returned the volley with some serious stink on it. So great.

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Which Agencies Had the Best First Tweets?

Game. Over.

To celebrate its eighth birthday today, Twitter introduced a “discover” service that allows you to rewind and check out the first tweets (or, as The New York Times still calls them, “Twitter posts”) shared by existing accounts.

We decided to review some firsties by top tweeters to see how the service has changed over the past eight years, because no other blog on earth thought of that angle.

Here are some of your favorite news orgs*:

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Pope Francis Won’t Bless Noah but Did Have Some ‘Crowe’ for Dinner

Pope Francis is a positive mojo machine. In fact, we consider him the patron saint of PR. Because of his overwhelming humility to be tangible and his undeniable ability to be liked, everyone wants a piece of Il Papa’s garment and a little of that Jesus blessing on them.

Including Russell Crowe. No, really. He even tweeted the Pontiff:

Cagey. Effective. Almost begging. Did it work? Yes … and no.

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#PRFail: Meet the Woman Who Thought MH370 Could Help Sell Business

pray_for_mh370MH370 — By now, we all know what this means. It represents Malaysian Airlines Flight 370 and the real-life episode of “Lost” that is slowly unraveling before the world’s eyes.

Did it fly under the radar? Did it swap frequencies with a learjet? Is it off the coast of Australia? No one knows. And the thing that is more upsetting than the whereabouts of the plane is the fact that the national news could give two craps less about its cargo — 239 people.

Amazing how that is a secondary story. At any rate, there is something in the world of MH370 that’s even more revolting that. And it came from a sports job company in Shaker Heights, Ohio.

Prepare to get classy.

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