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The Gap Faces Unreasonable Backlash for Featuring a Thin Model in a Tweet

Fashion’s body image issue is back in the news.

The Gap faced a barrage of criticism for the tweet above featuring what People magazine is calling an “ultra-thin model.” In response, people posted things like, “In what world do people look like this? Perhaps you could select models who represent regular gals & not a skeletor ghost” and “Looks like she needs a hamburger and some sunlight.”

The Gap immediately issued a statement via Edie Kissko, a company spokesperson: “Our intentions have always been to celebrate diversity in our marketing and champion people for who they are. Upon reflection, we understand the sensitivity surround this photograph. Customer feedback is important to us and we think this is a valuable conversation to learn from.”

The statement doesn’t really say anything; it’s not an apology and doesn’t dig too deeply to explain the photo. And that’s fine. In this case, the backlash was unreasonable.

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Open-Ended Twitter Q&As Are Officially a Terrible Idea

“I knew there was going to be some negativity going into it,” FSU sports information director Elliott Finebloom said regarding the Twitter disaster that was #AskJameis.

Well, yes. Shouldn’t we all know by now — thanks to Robin Thicke, JP Morgan, McDonald’s, NFL commissioner Roger Goodell, the NYPD and the Washington whatever-you-want-to-call-thems — that open-ended Twitter Q&As are a terrible idea?

This is especially true when applied to a creepy R&B singer, a generally disliked financial institution or player who earned a great deal of negative attention for FSU thanks to accusations of sexual assault and “stealing $32 of crab legs from a local grocery store.”

There’s no need to post the most incendiary tweets here; you’ve probably already seen some of them.

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STUDY: Social Media Is Winning PR War for Anti-Fracking Groups

Signs protesting the process of hydraulic fracturing, also known as fracking, are seen near the town of Calicoon Center, New YorkWe’ve written frequently about the PR war over hydraulic fracturing or “fracking” — anti-fracking and environmental groups VS. the energy companies that have adopted the controversial practice. Now, a recent study by Makovsky suggests that while both sides may be impassioned and dedicated to winning the debate, the war is being fought on two different battle grounds, and the side utilizing social media appears to be the side that’s winning.

The survey revealed that 57% of U.S. consumers believe that fracking is one of the three most important environmental issues today. Furthermore, 65% of respondents (71% in fracking cities) say they hear about the issue at least weekly, and 77% say they hear about it primarily from internet news sites and social media.

Now here’s the kicker: the study also found that the vast majority of social media mentions of the subject are coming from anti-fracking activists and groups. In fact, of the 1.3 million Twitter mentions of fracking from January through July 2014, anti-fracking activists generated 2000% more impressions than groups supportive of the practice. Let us spell that out again… two-thousand percent! Read more

How Little America Cares About War in Iraq as Seen on LIVE with Kelly & Michael

kelly michael uptonICYMI: Kate Upton is easy on the eyes. At least, that’s what the cool kids say. I’m married so my eyes were removed years ago (Hey baby).

Anyhow, Upton provides a ratings spike to most shows as you can imagine.

Such was the case for LIVE with Kelly & Michael. Kelly Ripa is one of her 18 annual vacations, so the ABC network show decided to have Upton co-host with the recent Hall-of-Fame inductee Michael Strahan.

There they are: chuckling about a trip to Starbucks and visions of Upton in “flip-flops and a robe” causing a local barista to “jack up” Strahan’s cup of joe. Suddenly, ABC News interrupts with news of a presidential approval for air strikes in Iraq…again.

Twitter then bombed ABC for that painfully awkward juxtaposition.

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White House, Pentagon Go Social with News of Military Strikes in Iraq

This is the way we live in the present day: tweets announcing the launch of bombing campaigns against increasingly powerful insurgents in Iraq.

Note this preceding message for clarity:

So it did happen and it will continue to happen. But a few reporters jumped the gun.

Maybe we don’t know the specific objective (though the President did elaborate a bit in a somewhat open-ended press conference).

But thanks to Instagram, we do know what the decision-making scene looked like…

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Does This Tweet Make Me a Publicist?

twitter

Raise your hand if you think Twitter belongs to the publicity department.

Now raise your hand if you think Twitter belongs to the marketing department.

Finally, raise your middle finger if you think these distinctions no longer apply. Read more

CNN’s Bill Weir to FOX News: You’re a Bunch of ‘Willfully Ignorant F*#ksticks.’

bill-weir

Unfortunately, this really is CNN now.

It’s no secret that national news networks exist on a stepchild familiarity level. They may acknowledge each other at reunions because they are there for the same reason, but when it comes down to it, someone is looking to pee in the other person’s punch bowl.

Take CNN’s Bill Weir.

So, there he is, trolling the competition on TV when he saw a story that really took the journalistic objectivity right out of him–a FOX segment headlined “Climate Doesn’t Cooperate with Al Gore.”

And that’s when he gave FOX News an “unfortunate truth” of his own via Twitter.

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Market Basket Parody Account Masters Investor Relations

Remember Market Basket? They’re the company that amazingly did not take our wise (in retrospect) advice about not firing the executive that everyone likes.

The firing was so unpopular that at least three separate Save Market Basket/People of Market Basket Facebook pages now exist; the most popular has more than 75,000 likes.

That’s not all: this morning Boston.com alerted us to the activities of a certain individual/individuals so invested in the future of Market Basket and its terrible PR decisions that he/she/they set up a parody Twitter account mocking the company’s board of directors.

More tweets after the jump.

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Don’t Buzz Me, Bro: Another Major Plagiarist Bites the Dust

buzzfeed

Why yes. He did go too far.

In what has to be one of the worst trends in journalism today, another national reporter has been fired for plagiarism. This time, it was BuzzFeed’s “Viral Politics” guy Benny Johnson.

This blow to the chronicles of credible reporting is particularly relevant because BuzzFeed also talks a big game regarding the benefits of its native advertising services. Yet here we are, discussing the copying and non-sourcing prowess of a once-respected reporter. Again.

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Where’s the LUV? Southwest Airlines Kicks Passenger Off Flight for Tweeting

LUV

In most circumstances, love (or LUV, Southwest Airlines’ NYSE Symbol after its home airport Love Field) does go a long way. In the case of Minnesota resident Duff Watson, it got him kicked off the plane.

According to his hometown CBS affiliate WCCO, Watson was asked to leave a Southwest Airlines flight from Denver to Minneapolis because he allegedly threatened the safety of an agent via Twitter. His tweet called out an agent by name, gave her the distinctive title “rudest agent in Denver,” and directed it at @SouthwestAir shortly before takeoff.

The complaint didn’t work out the way he planned.

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