PR software and services company Cision announced a partnership with social media monitoring technology Radian6.
Specifically, Cision will integrate Radian6 into their CisionPoint “PR workflow software solution.”
Cision calls the combined service, “the first PR workflow platform in the market to include complete social media coverage, online news, print and broadcast monitoring.”
The two companies have history. They first started working together in October 2008, with the development of the Cision Social Media Dashboard.
Needless to say, this is a crowded space. Vocus just yesterday announced a similar offering. Big media companies like Dow Jones and Reuters also have services on the market, along with countless start ups.