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CNN Asks Marketing Experts If the KKK Can ‘Rebrand’

CNN KKK rebrandWe don’t blame you at all.

If you had a blog, and said that one of America’s largest and “most trusted” news sources asked such a heinous question, we would have thought it was you smoking Rob Ford’s crack. Nonetheless, there’s the screen grab asking the earnest question “Can the Klan rebrand?”

In an effort to strike a chord with viewers (or strike a match and burn the network to the ground), CNN decided on a secondary story that would be fitting for a 73-year-old-bigot named Frazier Glenn Cross, a white supremacist and avowed anti-Semite, in the back of a police car, spitting, “Heil Hitler!”

And from there, we get a marketing question?! Yeah. 

Back to the hell-bound septuagenarian with his crisp white sheet and pointy top (unlike his dull, blunt head), Cross was arrested for a rampage at two Jewish institutions in suburban Kansas City, Kan. where three people were shot dead — a teenage boy and his grandfather along with a woman who worked with visually impaired children.

KKKThe CNN story continues to opine about “a new Klan for modern times,” so obviously, the next logical step is ask about rebranding the KKK. Yeah, because that’s classy. The article drones on about a topic only people that eat chili right from the can and wipe their nose on their sleeve would care to hear.

I realize many hacks-turned-flacks out there haven’t won Pulitzer Prizes, but does this smack of journalism or just a ratings grab?

It’s no secret that CNN has been a more of a party trick lately than a real, national network, and that’s sad. They started the whole thing and have earned respect beyond reproach until recently with its fake “breaking news” and the MH370 marathon featuring psychics.

The Klan could change its name, get a smooth-talking spokesperson, replace the robes with suits and take off those ridiculous hats, but underneath, people would recognize its message is the same.

“They stand for hatred; they always have,” said Atlanta-based brand consultant Laura Ries. “Maybe they don’t believe in shooting up a center for Jewish people, but they still support beliefs that are beyond the scope of understanding for most people and certainly the freedom and equality our country believes in.”

I get it. Filler content. Lengthen the storyline while it is still “news,” but seriously? Maybe it’s just good ol’ days syndrome but man, I miss Walter Cronkite these days. You?

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