Coca-Cola‘s “part of a healthy lifestyle” spin isn’t gaining much traction. But it’s hard to argue against feel-good stunts like this one, in which the kings of sugar water set up a makeshift park to shine some light on an anonymously dreary Eastern European city. The little sponsored party promotes happiness through reckless activities like shoeless frisbee, no-rules soccer and the rampant blowing of bubbles. Also: t-shirts grow on trees, but attendees must bring their own picnic baskets.
It’s like Occupy Wall Street with better funding and an even less focused message.
Will Coke be setting up a patch of grass complete with solitary sapling in your hometown? Don’t count on it: securing the permits would be a nightmare.