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Companies Besides Facebook Getting PR from ‘The Social Network’

For weeks leading up to the premiere of The Social Network on Friday, Mark Zuckerberg, Facebook, Aaron Sorkin, Jesse Eisenberg, and everyone else who touches the movie or the social media site have dominated a big chunk of news coverage. Charleston, SC-based digital advertising agency Levelwing decided to piggyback the premiere by hosting its own VIP event in Charleston.

The agency, seeking to highlight its own digital prowess, invited 90 business leaders and other locals like Ayoka Lucas from Charleston Magazine and Noah Everett, founder of Twitpic to their event. The firm interviewed guests for YouTube video, posted photos on Facebook, created a #VIPmovie hashtag on Twitter, and gave guests a QR code that took them to a white paper as well as info about the after party.

After the jump, video from the event.


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