TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Dannon Pitch Gets Stung by FTC

For a couple of years now, we’ve been listening to Jamie Lee Curtis tout the digestive benefits of eating Dannon‘s Activia yogurt. Well, no more.

The company has to pay $21 million in settlements following the FTC ruling that Activia’s promise to relieve “occasional irregularity” was misleading, Slate’s XX Factor blog reports. The regulators also had a problem with the claim that the DanActive yogurt drink could prevent colds.

CBSNews.com says the company used research it funded to prove its Activia claims. Moreover, the company lays it on thick with testimonials the XX Factor post goes on to say.

In a statement on its website, Dannon writes:

Millions of people firmly believe in, benefit from and enjoy these products, and Dannon will continue to research, educate and communicate about the benefits of probiotics on the digestive and immune systems. The essence of Dannon’s advertising remains unchanged and will continue to be truthful and in compliance with all laws and regulations.

The statement also says that the company never claimed that DanActive prevents colds.

Edelman is the contact for media inquiries on the statement.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!