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Archives: February 2009

The Ticker: The Power of Six, Top 10 Fashion PR Tips, Sharing Content…

Which PR Agencies “Get” Social Media?

Does my PR agency “get” social media? Is social media strategy even what I want? Will it move the needle? These are just but a few of the many questions asked by companies looking to hire a social media savvy agency.

A report released today by ZDNet social media blogger Jennifer Leggio shines some light on the topic. Jennifer’s survey received 642 responses, almost 60% of which hold the title of CMO, VP Marketing or internal PR Director. Here are some of the findings:

55% of respondents “agree” or “strongly agree” that their agency communications are informative or timely.

38% of respondents “agree” or “strongly agree” that their agency followed through on delivering what was promised in the new business pitch

22% of respondents “agree” or “strongly agree” that their agency understands how PR needs to fuel entire business strategy, not just news coverage

78% of respondents beleive it is “extremely important” their agency understands social media strategy

Only 20% of respondents “agree” or “strongly agree” that their agency recommends social media strategy besides tools (i.e. Twitter, Facebook) to support business endeavors

According to Jennifer’s research, “Of all the 106 agencies named in the survey, a small portion were named multiple times (many respondents did not name their agencies). The top 10 named agencies include BluePoint Venture Marketing, CloudSpark, Connect2 Communications, Horn Group (disclosure: I am employed by Horn Group), Lois Paul & Partners, PAN Communications, Porter Novelli, SHIFT Communications, Tool Guy PR, Zag Communications and OutCast Communications.”

Two agencies that consistently fell into the “needs improvement” category include Waggener Edstrom and Edelman.

Jennifer’s research certainly highlights “tech” agencies, given ZDNet’s audience. Nonetheless, we find the results to be quite intriguing. Read the full report here.

Clean Up That Resume


Pop!Tech is looking for a Digital Content and Community Manager

Vassar College is looking for a Director of Alumnae/i Communications & Editor

MWW Group is looking for a Business Development Account Executive

Shine Media PR is looking for an Account Executive

Pitch Control Public Relations is looking for a Senior Account Executive

Flacks & Hacks Celebrated at Annual Showmanship Awards


[Warren Cowan, 1921-2008, honored at the ICG Publicists Awards; Photo from a profile in the Los Angeles Times]

Chuck Lorre on entertainment publicists: “dream weavers who spin our personal shit into gold.”

The above quote from Hollywood producer Chuck Lorre captures the tenor of the 46th Annual Showmanship Awards (yes, since 1963). The awards brought the big entertainment publicists together with the media for a congenial luncheon to celebrate the best in the business yesterday. Lorre was on hand as the winner of Television Showman of the Year.

Warner Brothers snagged both Showmanships for film and TV publicity for The Dark Knight and Gossip Girls. Lance Volland and Kristi Strupinsky accepted on behalf of each respectively.

According to Variety: “Rogers & Cowan co-chairman Paul Bloch got the proceedings under way by honoring Warren Cowan, who died last year. Bloch asked praisers who had worked under Cowan’s wing to rise, and there were many.”

The recently retired PR legend Pat Kingsley picked up the Les Mason Award for career achievement.

Like many other TV people lately, Lorre took a jab at the tough times and lack of revenue sharing for digital content:

“Lorre said looking down into the Beverly Hilton ballroom crowd put him in mind of “the ballroom scene in ‘Titanic.’ ” Citing the tough economic times, the producer of CBS’ comedy “Two and a Half Men” added, “Hopefully, CBS won’t go bankrupt, forcing me to do one of those four-minute Web site pieces of … .”

With Social Media, Are You Walking or Just Talking?


It seems every agency these days it touting some sort of social media expertise or offering. But would you trust a PR agency not involved in social media themselves wtih your social media programs?

That’s the question PR Meets Marketing blogger Cece Lee asked in evaluating the social media presence of the O’Dwyer’s list of top 100 independent PR firms.

Lee investigated each firm to see if they had a presence via a Corporate Blog, Twitter, Facebook Page, LinkedIn Group and additional resources. Surely this is just one way to measure an agency’s social media prowess, but we find it to be a worthwhile list.

Writes Forrester Research analyst Jeremiah Owyang, “Currently, I get press releases from social media vendors, and often they don’t have a URL, it’s just the release inside of an email. If it’s something important, I’ll share it on twitter and maybe in my digest. There are some vendors that sell social media products and services that make announcements using press releases, without the use of a corporate blog. Going forward, I’ll be mentioning those vendors that aren’t visibly walking the talk -in an industry as new as ours, it’s important to know if they are learning by doing.”

Chris Brown Hires PR, But Will It Help?


Facebook faces a major user backlash over its terms of service and founder Mark Zuckerberg responds via blog post within 24 hours. Twitter announces $35m in funding and co-founder Biz Stone responds to our emails within 10 minutes.

Yet R&B singer Chris Brown gets into a major altercation with girlfriend Rihanna just hours before last week’s Grammy Awards and it takes him one week to issue a generic written statement?

Apparently it came at the hands of an experienced flack, Mike Sitrick of Sitrick & Company, who reportedly charges $700 an hour and has represented the likes of Paris Hilton, Halle Berry and Rush Limbaugh.

Writes Fox News’ Roger Friedman, “Brown is so clueless he couldn’t know that Sitrick is universally disliked by the press. He’ll win Brown no points in public. On top of that, the statement Strick issued for Brown regarding this whole incident is pretty lame. Rihanna’s name isn’t mentioned once. But Brown takes the press and bloggers to task, accusing them of making things up.”

Spin the Agencies of Record


This edition of Spin the Agencies of Record is chock full of diverse products and services account wins including cookware, a media conference, a NASCAR star’s foundation, specialized label & I.D. making technology, and clean tech investment research:

Carmichael Lynch Spong cooks it up for Calphalon as agency of record

Ogilvy goes to print with Zebra Technologies, makers of specialty printers (barcode, I.D.) and RFID products

Trylon SMR
() hired by We Media to handle public relations for its 5th annual conference Feb. 24-26 at University of Miami

Sterling PR puts the shine on the Cleantech Group, providers of research and data for investors in the category

The Tony Stewart Foundation speeds ahead with Bonneau Production Services as its marketing and public relations agency of record

From the Recruiter’s Desk: “Be Your Own Headhunter”

Lindsay Olson pic.jpg

Lindsay Olson is a partner and recruiter with Paradigm Staffing (and PRNewser guest columnist). She specializes in helping companies and agencies find public relations and communications professionals throughout the United States. She has over ten years experience recruiting in the PR industry and also writes a career-related blog at You can find her on Twitter via @prjobs.

In her latest column, Olson reminds job hunters to “be their own headhunter.”

Lately, I’ve been receiving a ton of calls from candidates who call to “enlist a recruiter” to help find them a new position. It makes me wonder if some of these people think that by speaking to an industry recruiter, their job search woes will be answered.

Read more

The Ticker: Social Net Growth, Five Pitch Tips, Future Reporting…

PRNewser Tweeting Tonight’s “Digital Marketing in a Downturn” Panel


From the events department: There are still some tickets left for tonight’s event, “Digital Marketing in a Downturn:
How to Get Results Now and Build a Base for the Future
.” Get them now before they’re all gone!

Hear from panelists Shiv Singh (Avenue A/Razorfish), Paul Borgese (AP Digital), Evan Krauss (JumpTap), Lee Chapman (Translation), and Larry Weintraub (Fanscape) on what you should be doing to generate the best results from your marketing programs.

If you’re not in NYC, make sure to follow @prnewser on Twitter as we will be providing updates from the event.

Editor’s note: We apologize for the small amount of updates and typos in our tweets from last night’s event. Wi-fi turned out to be super spotty inside the theater and we were not able to update as we once had hoped.