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Archives: March 2009

Bulldog Reporter Gnaws on Bigger, Cheaper Data Set


I recently received a pitch regarding PR trade Bulldog Reporter that caught my eye. Apparently they have reduced the cost per name acquisition for their database by 90%, with more accuracy.

Bulldog is the hands-on newsletter for PR people who pitch, alot.

They’re using sales lead software from a company called Broadlook to do two things according to an email from Jacques Gautreaux, Vice President & Chief Operating Officer of Infocom Group/Bulldog Reporter. First, to keep the contact information of the media people they report on in publications such as the Daily Dog up to date, and to develop more leads in the PR industry to sell their stuff.

I took Broadlook for a spin and though found it a scarily powerful tool that could be used to build a spam empire. Though for Bulldog to use to help PR people not spam the media, it’s a great fit.

Broadlook has the ability to pull email addresses and phone numbers from any URL, including hidden pages, as well as from association and membership sites that are not password protected. It can also find contact information available through search terms on places like LinkedIn.

Gautreaux called Broadlook a “recession buster” for InfoCom.

Broadlook can be licensed for research, or for a higher fee, companies can resell the lists they generate.

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Rosen Group Founder Steps In the Sock Business


[Socks in boxes, via Anchor web hosting blog]

Lori Rosen, founder of The Rosen Group is bringing to the U.S. She’s is handling the PR, and has an equity stake in the company and the title of managing partner.

Rosen is bringing the successful (one million pairs and counting) Swiss subscription-based sock e-tailer to the U.S., official this week. For about $90 bucks you get high-quality dudes’ hosiery sent to your door regularly throughout the year.

Founded in 1999, it appears BlackSocks survived the last bust by staying focued, selling quality merch, sticking to Europe, and helping men avoid regular visits to the store, the experience characterized as “loathsome” by Rosen in the press release.

So far so good: DMNews,, and Crain’s picked up on the news. We’re pulling for her to land that “did you ever notice” Andy Rooney mention, if he actually uses a computer.

In the meantime, drop her an email if you’re sick of getting hosed at the store and want a special PRNewser discount.

Survey: 11% Report Spending ‘Weeks’ Writing and Getting Press Releases Approved


An astonishing 11% of PR people surveyed by press release wire service BusinessWire answered “weeks” when asked how long it takes them to write and get approval for a press release.

Luckily the bulk, 49% (pie chart above), answered several days. The one-question poll was issued as a way to get customers thinking about adding a little extra time and money to optimize for Search.

If you’re in corporate PR, you can probably relate to the 11%. You may want to apply the parlor game of my former colleague, head of the Zusman Group consultantcy Barry Zusman in these instances: the person responsible for circulating the 10th draft of a release has to buy drinks for all concerned.

Join the “I Knew Robert Gibbs Back When…” Facebook Group


White House Press Secretary Robert Gibbs has found himself at the center of his own Facebook group, aptly titled, “I Knew Robert Gibbs Back When…” The group has 151 members, consisting of what seems to be mostly old friends in his home state of Alabama. Most of the comments are G-rated: “Bobby is my cousin and I agree is a great guy!” However, not all are.

Take for example, this sample comment from group member Nathan Levy: “Knew Bobby G from dear old AHS. He also helped me carry a keg down the mall in D.C. for our Howell Heflin intern 4th of July kegger. What a civil servant. (the keg was heavy)”

Writes ABC News’ Kim Berryman in a story today, “Time will tell what shots will come from the World Wide Web and if the White House Press Secretary is still agile enough to maneuver in an exposed administration.”

Spin the Agencies of Record


[The Spy Place, helping get those extra yellow Hummers off the lot]

This edition of Spin the Agencies of Record includes a diverse collection of account wins including a spy supply chain, cancer treatment technology, employment expertise, online advertising, and a site to help you find reputable contractors:

Search engine and online ad company eZanga signs Trylon SMR as agency of record

PerkettPR wins three including Reality Digital,, and TomoTherapy, advanced radiation therapy system for the treatment of a wide variety of cancers

Adam Kluger clocks in for workforce attorney Robin Bond, expert on things that might be hot these days like severance, contracts, unemployment and staying employed

JMPR notices our hokey puns, and in turn “Renovates Client Base With the Addition of Leading Home Improvement Website:

T.J. Sacks goes undercover for The Spy Place Franchising

The Ticker: Sun-Times Bankruptcy, Uniliver Selects Firms, Lifetime Hires PR…

MediaOnTwitter: The Ultimate Database?


The names says it all. Launched today, MediaOnTwitter claims to be “the first shareable media database available to Twitter users.” According to a press release, the tool is now “supercharged by the support of TrackVia and supported by HARO founder, Peter Shankman.” As PRNewser first reported in January, paid service Cision has added Twitter handles to their database as well.

PRNewser asked Shankman how he will be involved with the site, to which he replied, “I get about 200 journalists a day using HARO – [I] will work with them in the auto-confirm-reply to their queries to ask them to submit their twitter name if they have one to the list.”

Not everyone is impressed with the offering. Said Community Manager Seamus Condron, “I’m all for a decent Twitter directory, but MediaOnTwitter is an ungodly mess. No search and a user experience nightmare.” Condron certainly has a point, but given the service is free, we think people are willing to cope – for now, at least.

Former RLM and Stanton Crenshaw Vet Launches Sternberg Strategic Communications

First on PRNewser: Former RLM PR and Stanton Crenshaw veteran Josh Sternberg has announced the launch of Sternberg Strategic Communications. “I’m looking to really help companies define who they are and then get that message out to their targeted audiences,” Sternberg told PRNewser. Current SSC clients include Net Worth Solutions, Sound Advice Consulting Services and Tribeca Staffing.

When asked if the agency will use its relatively affordable rates as a selling point, Sternberg told PRNewser, “Obviously one of my stronger selling points is that it becomes a more cost effective mechanism. I have a feeling many of these larger companies are going to stay with their firms because they have that relationship, but there are other companies that instead of paying a $25k retainer for solely media relations, they can come to me for a fraction of that cost and get that partnership.”

The Ticker: New HuffPo Site, Community PR, Obama Press Briefings…

Does This Count as a Placement?


Eater, the sister blog to Curbed and Racked got hungry today and put out a call to PR people seeking food with a promise to plug all the booty. One lucky reader could win the haul, if they agreed to come to the office and pick it up.

The staff snarfed the Spice Market Cookies (who can blame them) and kept the Russian Standard Vodka because of–ahem–legal reasons.

The firm representing the mayo got the best bump with a live link to

Full disclosure: when I got free condiments and matching blanket (cooler than a Snuggie) from Frani Lieberman of the The Bender Hammerling Group, I kept them. Long story. It was a thoughtful gesture.