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Archives: June 2009

Robert Gibbs On MSNBC: “Easiest Thing For This Town To Do Is The Same Old Thing”

Visit msnbc.com for Breaking News, World News, and News about the Economy

White House Press Secretary Robert Gibbs was interviewed by Chuck Todd, who sat in for Chris Matthews yesterday afternoon on MSNBC’s Hardball. Gibbs came to the interview in a joking manner, laying out some light hearted comments about him and Todd being out of shape.

One of the hot topics covered in the interview was the “Don’t Ask, Don’t Tell” policy, which some have said the administration have changed their stance on. They at first opposed it and are now being a bit more vague by “saying they want Congress to do it,” according to the Huffington Post’s Nicholas Graham.

On a more macro-level, Gibbs did re-enforce the Obama campaign message of change when he said, “the easiest thing for this town to do is the same old thing.”

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Clean Up That Resume

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Planned Parenthood Federation of America is looking for a Vice President, Communications

Rubenstein Public Relations is looking for a VP/SVP Consumer/Lifestyle Media Relations Guru

Hunter Public Relations is looking for an Account Supervisor

SoHo Publishing is looking for a Publicity Manager

Clarice Smith Performing Arts Center at Maryland is looking for a Communications Manager

Edelman’s Steve Rubel Ditches Blogging

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Steve Rubel, the man who once famously appeared in a BusinessWeek cover story titled, “Blogs Will Change Your Business,” is no longer blogging. Well, ok, he’s lifestreaming, which to a layman basically means you can expect shorter bursts of content aggregated from social sites including FriendFeed, Facebook and Twiter, as opposed to solely blog posts. The move is significant, as Rubel is the first high profile PR blogger to move to a full lifestream format. (Please correct us if we’re wrong.)

As he wrote in a post explaining the move:

This site will become my primary publishing hub – my new home on the web. Meanwhile the spokes will become the social networks and platforms where we all spend time. Today that’s Twitter, Facebook and Friendfeed. Tomorrow, who knows. My old site will stay online for the archives but I will not be putting any more content up on the old site…After five years of publishing, this seems like the right thing to do.

Rubel stresses that he doesn’t thing the blog is dead, “However, the blog format needs a reboot,” he said.

RELATED: PRNewser Interview: Steve Rubel, SVP and Director of Insights, Edelman Digital

The Ticker: Fake deaths; iPhone apps for PR; YouTube teaching journalism; Good time for PR…

Spin the Agencies of Record

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[Slash knows that Little Kids Rock, via NAMM.org]

The account wins in the this edition of Spin the Agencies of Record include the real life school of rock, a retail shopping venture in Florida, a chain of affordable accessory stores, a huge insurer, and a company that can help you build multimedia presentations:

Weber Shandwick harvests State Farm

MSR Communications named agency of record by Faculte, Inc., an online communications and video platform. MSR wisely used Faculte’s Broadcast Studio to create their presentation.

Stiles Realty of Florida goes shopping for PR and hires Relations PR & Marketing to help with their Shoppes at Avalon in Tampa

The Bateman Group kicks out the jams for Little Kids Rock, pro bono

RBB Public Relations accessorizes with the Bijoux Terner boutiques [we didn't link to RBB because we suspect they've fallen victim to a DNS attack this morning]

Study: Socializing Twice As Popular Than Business or Shopping Online

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[image: MeFind on Flickr]

Ruder Finn today released it’s Intent Index, a study that examined online behavior and user intent. Among the key findings:

More than twice as many people go online to socialize (81%) than to do business (39%) or shop (31%).

72% of people go online just to become part of a community.

Women (48%) are much more likely than men (39%) to go online to advocate for an issue or position.

More men (42%) than women (36%) go online to do business.

“Intent is the new demographic,” said Ruder Finn co-CEO Kathy Bloomgarden in a statement. “Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies. Just being online is not enough to leverage digital channels to drive business imperatives. Audiences must be targeted based upon their intent.” The agency has posted complete findings on its website.

James Andrews Leaves Ketchum, Is Everywhere with Jane Fonda, Jermaine Dupri, and Delta

Just 16 months after joining Ketchum’s KIC division and one Twitter gaffe later regarding the FedEx account, James Andrews launches social media consultancy Everywhere with three clients and two partners.

According to his PitchEngine press release, Andrews and partners Danica Kombol, former VP, Ketchum, and Tamara Knechtel, formerly SVP, Operations at Radio One, are launching with Delta, legendary actress Jane Fonda and Hip-Hop producer Jermaine Dupri as clients.

Andrews kicked off the launch with some time with Don Lemon on CNN this weekend, talking Iran, Michael Jackson and the new, Now media.

Good stuff but why didn’t the Atlanta-based Andrews drop by CNN headquarters to do the spot in person?

Embedded video from CNN Video

Andrews …

Bloggers and Marketers Closely Watching Proposed FTC Guidelines

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[Image: Adweek]

PR, marketing and advertising professionals are watching closely new proposed guidelines from the FTC that would make both companies and bloggers liable for any “false claims,” or if the blogger failed to disclose the nature of the relationship with a company or agency behind a post. The FTC has caught on to the fact that many bloggers are being paid – either in free products/services or cash – to plug those products or services on their site.

Edelman Chicago’s senior VP for consumer brands and social media, Danielle Wiley recently spoke with Advertising Age about this topic, among others. When it comes to paying bloggers, Wiley stated, “We’ve reached out to them [bloggers] with a product, and asked them to review it; they’ve come back to us and offered to do a positive review in return for pay. We don’t do that. We said no.”

That’s not stopping several high profile bloggers from attending and speaking at the upcoming IZEAFest this fall, the first annual conference for IZEA, formerly called Pay Per Post, which pays bloggers to mention and review products and services of their clients. Among the speakers include Ford social media lead Scott Monty, President of New Marketing Labs Chris Brogan and David Binkowski, SVP, Word of Mouth Marketing at Manning, Selvage & Lee.

When asked about his relationship with IZEA, Binkowski told PRNewser, “I personally don’t work for IZEA…and am going to be speaking about how Izea bloggers can work better with marketers and promote themselves while staying within the guidelines of the FTC.”

He also told us that at MS&L, “we do not pay for blog posts unless the bloggers have been hired to write on behalf of a client’s blog. Our firm’s roots are in earned media and the online extension of our practice is no different.” Binkowski did say in regards to Izea’s policies, “my personal position is that provided there is disclosure there is no issue.”

We agree with Binkowski’s take. If the blogger adheres to proper disclosure, there is no issue, from the FTC perspective. However, bloggers and companies like IZEA will have to be extra careful with disclosure if the new guidelines are approved. Things like IZEA blogger Julia Allison‘s disclosure slip up last month get much more serious. Also, the bigger issue may be how the disclosure changes that blogger’s long term credibility and relationship with readers, if at all.

PRNewser spoke to IZEA CEO Ted Murhpy at this year’s SXSW conference, were he discussed some of these issues.

The Ticker: NYTimes Will Survive 2012, CEOs Say No To Social Media, AT&T’s New DC Media Relations Head…

Friday Fun: Bloggers and Book Deals

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We got a kick out of this, especially in light of recent blog to book deals for This is Why You’re Fat, Gary Vaynerchuk and Look at That F*cking Hipster.

[Hat tip: We Are The Digital Kids.]

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