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Archives: July 2010

Publicis Q2: Growth Continues

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Publicis Groupe, owner of global PR network MS&L Group, reported second quarter organic growth of slightly more than 7 percent today.

The company also said that 47% of first half of 2010 revenue came from its specialized agencies and marketing services division, of which MS&L Group is a part.

“Without lapsing into the euphoria that these halfyear results for our Groupe might warrant, I remain firmly convinced that Publicis Groupe will succeed in outperforming the market in terms of both growth and margin,” said Publicis CEO Maurice Levy in a statement.

In a press release, MS&L Group highlighted key client wins including What’s on (India), World Gold Council (China), Central agency for national insurance (France) and National Defense Ministry (France). No key wins were listed for the United States. Overall, Publicis said it added $2.1 billion in net new business during the first half of 2010.

RELATED: Publicis Q1: Revenue Up, Growth Returns

Great Moments in Web Ad Targeting

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It’s always amusing when web ad targeting goes wrong. Today’s example: Wired magazine contributing editor Matt Honan makes fun of a bad press release/pitch on The Awl, and the post is surrounded by ads for Vocus that say “Distribute your press release.”

This happens a lot, as we’ve noted before.

Hilary Rosen Joins SKDKnickerbocker

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Hilary Rosen, one of Washington D.C.’s best known communications strategists, is leaving her post as managing director at Brunswick Group to join SKDKnickerbocker in the same role.

“SKDKnickerbocker is thrilled to welcome one of the best strategists in the country as we further develop our public affairs practice – offering clients consistent hands-on engagement from the best practioners like Hilary, combined with full service public affairs capabilities,” said Josh Isay, managing director of SKDKnickerbocker in a statement.

From the release:

The announcement follows the return of Principal Anita Dunn, who had recently been on leave from the company to serve as President Obama’s Communications Director. Rosen will join one of the most experienced teams of high-level strategists in the country led by Bill Knapp, Dunn, Chris Cooper, Jay Marlin, Jim Mulhall, Karen Olick and Alex Slater in Washington DC; Isay, Jennifer Cunningham and Stefan Friedman in New York.

At Brunswick, Rosen had been working on the BP account, among others. Rosen previously served as th chief executive of the Recording Industry Association of America, and has also held the roles of political director and editor-at-large for The Huffington Post and on-air political contributor for CNN. She joined Brunswick group in November 2008.

IPG Q2: PR Revenue Up 6.7%

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Interpublic Group of Cos.’ (IPG) posted solid Q2 earnings today, beating analyst expectations. The holding company reported profit of $82.5 million, up from $27.8 million from the same period last year.

Revenue increased almost 10% to $1.62 billion. In Q1 2010, IPG reported slightly increased revenue, but also a loss of $64.6 million.

The Constituency Management Group (CMG), which houses Golin Harris, MWW Group and Weber Shandwick reported revenue of $ 242.0 million, up 6.7% from the $226.2 million reported for the same period in 2009, and up approximately 9% from the $221.8 million reported in Q1 2010.

CMG revenues for the first half of the year were $463.8 million, up 6.2% compared to $436.6 million for the first half of 2009.

“At CMG, we are fortunate to have exceptional agencies such as Weber Shandwick and Golin Harris in the PR space that consistently deliver great thinking and programs to our clients. Our results demonstrate that we are winning share in this space. We are also seeing a great deal of digital activity in PR and all of the marketing services agencies within CMG are building best-in-class social media and word-of-mouth practices,” said IPG CEO Michael Roth on a conference call.

“What we’re seeing is a real return to growth,” said Harris Diamond, Weber Shandwick and CMG CEO in an interview with PRNewser today. “These numbers far exceeded what I would have projected in December,” he said.

Diamond also added that growth still came primarily from existing clients, although new business started to pick up in the latter part of May into June. He also added that social media is “driving a large part of incremental spend” by clients.

We’ve posted the company’s investor presentation after the jump.

Read more

New Media Strategies Gives Employees 100k Bonsues

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It pays to work at New Media Strategies. The Washington D.C.-based social marketing agency recently rewarded employees with hefty bonus checks of around $100,000.

Our sibling blog FishbowlDC had the scoop this week, and Advertising Age confirmed with agency CEO Pete Snyder [pictured] that the bonuses had been awarded, although he wouldn’t confirm specific numbers.

Meredith Corp. acquired the agency in January 2007, and at the time Snyder and agency founders set aside some money to an employee stock pool, which has appreciated since then.

Can You Pay to be a Guest on Bill O’Reilly, Sean Hannity’s and Rush Limbaugh’s Shows?

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While perusing the website of PR trade publication O’Dwyer’s, we noticed this advertisement offering to book talk show interviews on a “pay-per-placement” basis.

We’ve heard of “pay-per-placement” PR agencies before, and of course, one of the PR industry’s value propositions is that you pay a consultant or agency for media placements, among other services.

Nothing new there.

However, we can’t recall seeing an advertisement that implies in such a direct manner that one can pay to get on big name TV and radio shows such as those hosted by Fox News’ Bill O’Reilly and Sean Hannity, as well as conservative radio host Rush Limbaugh.

Reached for comment, Jerry McGlothlin, president of Special Guests, Inc. told us the company offers both a monthly fee and a pay-per-placement service.

Read more

Video: Facebook’s Presentation to PR Executives

A few days ago, we spoke with a PR executive who attended Facebook’s big meeting with PR industry leaders at their Palo Alto, CA headquarters. At the time, the executive told us everyone signed NDA’s and details of what happened at the meeting were somewhat minimal.

However, now Facebook has posted a video of the meeting to their new “PR on Facebook” page. We reached out to Facebook PR, who shared an embeddable version of the video for us to post here on PRNewser.

The Ticker: Memphis PR: How to leak; Exclusives; Social scammers; Facebook + Amazon

Shankman Responds to “Paid Version” of HARO Report

Help A Reporter Out (HARO) founder Peter Shankman wants everyone to calm down about Vocus — which now owns HARO — offering a paid version of the service.

As we mentioned in our original story, the paid version will be in addition to the free version. And the free version will remain exactly the same, says Shankman. Read his blog post on the matter here.

CNBC Guest Likens Network to PR Agency

Jim Rogers, chairman of Rogers Holdings, likened CNBC to a PR agency yesterday, during an appearance on CNBC Europe. The comment came in response to a question about the recent “stress tests” of European banks.

Here’s the exchange that took place at around 3:40 in the above video:

ANNA EDWARDS: So in that sense, could you say that the stress tests have proved to be successful?

ROGERS: Well, I said it was PR, Anna. They’ve got the stocks up. That’s the whole purpose of PR, make stocks go higher. That’s what CNBC and many many PR agencies are all about. Yes, they make things look better for a while. Are they really better? No.

Watch as Rogers laughs when the CNBC anchor says the network is “just reporting the news.” [h/t Mediaite]

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