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Archives: April 2011

PR Joins in the Royal Wedding Festivities

Photo: Chris Jackson/Getty Images

I have to admit — I’m pretty caught up in the Royal Wedding. And there are some among the PR industry who are as well. Who says T-Mobile gets to have all the fun.

Euro RSCG Worldwide is hosting an international Royal Wedding Tweetup. Anyone using the #EuroTwedding hashtag can participate. And there will be a microsite with curated coverage.

Waggener Edstrom has also plugged a few numbers into its Influence Toolkit to come up with the reception seating chart based on a social media hierarchy. Click here to find out what that would look like. Go Mr. Bean!

Omnicom firm Hall & Partners also did a little research into the digital buzz that was generated by the wedding.

Read more

Edelman Named VW’s Social Media AOR

A little more Edelman news for the week — the firm announced that they’ve been selected social media AOR for Volkswagen. The decision comes after a competitive review process and Edelman’s appointment as AOR for the car company back in January.

Work began on April 1, and consists ofengagement with audiences, community management, and content creation across Facebook, Twitter, VW’s blogs, and other channels. The firm will also be helping with a number of projects, including the launch of the 2012 Beetle and Passat models.

There’s Still Time to Say Bye to Michael Scott

If you turned in early (coverage of the wedding started at 3am!), you likely missed the Michael Scott farewell episode of The Office. Luckily, NBC has created a microsite that allows fans to say a proper good-bye and includes clips from the best of Michael Scott, aka Steve Carell. We’ve got a pretty funny one here. (That’s what she said.)

The Ticker: AOL’s Patch; AOL News; Twitter hype; Birther PR; White House punishes reporter

Princess Diana Biographer Launches Entertainment Site

Andrew Morton, famous for his 1992 book Diana: Her True Story, has launched The Morton Report, an entertainment news site (that has a picture of Prince Harry holding a puppy. He’s still single ladies!). Of course, the launch coincides with the latest Royal Wedding, and it comes in front of Morton’s new book William & Catherine: Their Lives, Their Wedding, available in the U.S. on May 17, and in the U.K. on May 3.

The site will features lifestyle stories about travel, books, and technology, arts coverage, and celebrity gossip, “whether they hail from Buckingham Palace, Hollywood and Vine, or the shores of Jersey,” the press release reads.

The masthead includes executive editor and food critic Lisa McKay, DListed‘s Michael K, and gossip columnist Dawn Olsen.

[Image via]

Edelman Has Growth Plans for Africa, the Middle East

UAE’s The National reports that Edelman is planning to launch in at least five markets across the Middle East and Africa by 2014. Richard Edelman, president and CEO of the firm, told the outlet that the existing Abu Dhabi office will serve as a hub with possible office additions in Saudi Arabia, Qatar, or Kuwait.

“Is it a one-year strategy, is it a three-year strategy, do we need local partners? It’s hard to say. But that we will do it, you can bet on it,” Edelman said.

The Abu Dhabi office has 38 employees and recently won the Blackberry business from H&K, the story says. Billings are $4.8 million in the UAE. The firm also has an office in Dubai. Edelman said business in the UAE is “now the size of our India business.” He’s also predicting growth in the digital area.

 

More Staff Changes at ‘PRWeek’

Alex Bruell, PRWeek‘s consumer reporter, is the latest staff member to leave the magazine. The news came through an Ad Age tweet, which is where Bruell will be headed mid-May. She was with PRWeek for about four years.

Also, we’ve confirmed that Jinna Yang, who’s listed on the magazine’s Contact Us page as the Web coordinator, has left the magazine for Hill & Knowlton where’s she’s a digital account exec.

The page also lists Jaimy Lee among its staffers, however she recently left the company. We’ve been in touch with the magazine for comment about the changes.

Apple’s Response to Location-Tracking Controversy, Cont’d

Following yesterday’s crisis FAQ response to the controversy over Apple’s data-collecting “bug,” CEO Steve Jobs came out with a response of his own.

“We haven’t been tracking anybody. Never have. Never will,” he said in an interview, quoted by the New York Times.

He went on to say that “rather than run to the P.R. department,” the company conducted an investigation into what happened. Jobs said he and two other Apple execs, Philip Schiller, SVP of global product marketing, and Scott Forstall, the SVP of iPhone software, crafted the response. The two execs also did the interview with Jobs. Forstall admitted mistakes, but the response has gotten praise.

That may not be enough. Sen. Al Franken (D-MN) and Rep. Ed Markey wrote a letter to Jobs and then Sen. Franken announced a May 10 hearing about mobile devices and privacy. The Daily Beast also reports that the Illinois AG and South Korea and Europe are taking legal action. So there could be more trouble in the offing.

Outraged Responses to Obama Birth Certificate Reveal

The President and First Lady sat down with Oprah after yesterday morning's announcement. Photo: AP, Charles Dharapak

Following yesterday’s release of President Barack Obama’s long-form birth certificate, the Internet lit up with outraged media responses.

Most vocal were sites targeting black audiences. AOL Black Voices said plainly, “But let’s be real, just as with Trump’s foolish assertion that Obama didn’t deserve to attend Ivy League institutions Columbia and Harvard, the real issue is people’s inability to accept that a black man has the top job in this country. It’s always been about racists and their racism, point blank.”

The Root discusses the characterization of the President by “his fellow Americans as a dangerous outsider.”

Read more

Revolving Door: WABC, ‘OnEarth,’ ‘The NY Times,’ and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Amy Morris has been named executive producer at WABC in New York. She had been news director at WDBJ in Roanoke. (TVSpy)

Jocelyn Zuckerman has been named articles editor at OnEarth. She had been deputy editor at Gourmet. (release)

Tom Zeller has been named senior reporter, energy and environment at The Huffington Post. He had been energy reporter at The New York Times. (FBNY)

Paul McNamara has been named California bureau chief at CNBC. He had been executive and supervising producer at TV Guide Network. (TVNewser)

Click here to receive mediabistro.com’s Revolving Door Newsletter via email.

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