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Archives: October 2011

BBC Seeks VP of Publicity

BBC is looking for a vice president of publicity to join its New York team. Here, you’ll develop and execute strategic campaigns for key consumer-facing U.S. brands. Sound good? Keep reading.

You’ll manage and lead the company’s publicity teams on a day-to-day basis, and run traditional and digital initiatives while handling events and press conferences. You will also help tackle corporate communications, talent management and crisis management, and act as a company spokesperson when appropriate. Read more

Five Ways to Mix It Up with Different Event Options

Dynamic speakers, compelling topics and networking opportunities attract event attendees. But once they arrive, they’re not necessarily a captive audience. They’re often accompanied by their smartphones, tablets and laptops. How do you hold their attention, especially as their energy wanes by late afternoon or the second day of a conference?

While covering various media industry events we noticed different formats and techniques that organizers can use aside from presentations and panels to help keep the audience focused.

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The Most Popular PRNewser Stories of the Past Week

Did @RainnWilson Have a Twitter Mishap?

Is Rainn Wilson, star of NBC’s The Office, tweeting for the Del Taco fast food chain?

Earlier this week, Wilson tweeted, “Joanne – tell @DelTaco I will accept $12,000 to plug their shitty food. Thanks, Rainn.” In a follow up tweet, Wilson asked readers to disregard that last message because it was for his assistant then went on to talk about the goodness of Del Taco food.

Media reported it as a gaffe, but maybe it’s a Twitter campaign posing as a gaffe? Mashable corrected its original story to state that the tweets were satire and Wilson wasn’t paid. Intrigue!

ABC News notes our previous coverage of celebs that are paid to tweet, noting a bit of Kim Kardashian stickiness over tweets promoting Carl’s Jr. Either way, I’d never heard of Del Taco before this, so PR success.

Roll Call: C&W, MWW, Fleishman-Hillard, and More

Russ Williams

Cohn & Wolfe has added two execs to its corporate practice. Russ Williams joins as the SVP of the crisis and issues management group. He was previously SVP at the Hayslett Group. Kristin Sadlon has also joined the firm as an SVP. She was previously SVP of corporate reputation at Porter Novelli.

Joseph Cohen has been promoted to SVP in MWW Group‘s consumer lifestyle marketing group. He has been with the firm for 12 years and has worked with clients including Sara Lee, Gold’s Gym, and Zumba Fitness.

CNN’s Allan Chernoff has joined Fleishman-Hillard as senior business media consultant, according to Ad Age. He was with the broadcast news network for a decade working on CNN, CNN International, HLN, and writing for CNN.com among other properties.

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Havas Reports 7.3 Percent Organic Growth, a Three-Year Best

France’s Havas Group reported €387 million ($548.1 million by today’s conversion rate) in revenue for Q3, up from €368 million for the same period in 2010.  Organic growth was 7.3 percent and net new business was €351 million (about $497.2 million). The FT noted a drop in France, which was impacted by issues in healthcare and events.

Havas firms include Euro RSCG Worldwide and Abernathy MacGregor Group.

“For the first nine months of the year, all our regions grew led by Latin America and Asia with strong growth in North America,” said CEO David Jones in a statement. In Jones’ statement, he also called the organic growth figure “our best organic growth performance in three years.”

For the first nine months of the year, revenue was about €1.1 billion (about $1.55 billion) with organic growth of 6.1 percent.

New business wins included seven Unilever brands around the world and Bristol Meyers Squibb. For more info about Havas earnings, click here.

IPG PR Firms Show 10.8 Percent Organic Growth in Q3

Interpublic Group announced its Q3 earnings this morning, reporting 11.1 percent revenue growth in Q3 for a total of $1.73 billion. Organic revenue growth was 8.7 percent — 10.1 percent in the U.S. and 6.7 percent abroad. Operating income for the quarter was $173.2 million versus $100.2 million for the same time in 2010.

For the first nine months, revenue totaled $4.94 billion compared to $4.5 billion for the same period in 2010. Organic revenue increase was 7.5 percent and operating income was $301.9 million. Operating income was up from $218 million compared to the same time last year. Adweek credits the investment in Facebook for the results, which were better than expected.

IPG’s PR firms include GolinHarris, Weber Shandwick, and DeVries Public Relations. We spoke with Harris Diamond, CEO of the Contingency Management Group that houses the PR firms, which saw 10.8 percent organic growth for the quarter and 8.8 percent year-to-date organic growth.

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The Ticker: Siri & hyperlocal; Gibbs talks social media; News & the ‘second screen’; LOL agencies; Social CEOs

MassMutual Campaign Stars Some Very Serious Kids

Citing a stat that shows one-third of households have no life insurance, MassMutual has launched its first ever awareness program via Facebook. The “Why Life Insurance?” campaign puts kids in the starring roles in videos demonstrating the importance of coverage.

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Council of PR Firms Announces the 2012 Board

Speaking of the Council of PR Firms, they’ve announced the 2012 board of directors for the organization. Weber Shandwick president Andy Polansky will serve another year as the chairman of the Council. Also re-elected are Porter Novelli’s Gary Stockman as chair-elect, Airfoil’s Janet Tyler as treasurer, and Laura Tomasetti from 360 Public Relations as secretary.

A number of CEOs and principals will also be joining them as directors: Christine Barney, rbb Public Relations; Amy Binder, RF Binder; Dave Senay, Fleishman-Hillard; Melissa Waggener Zorkin, Waggener Edstrom Worldwide; Sharon Linhart, Linhart Public Relations; Elise Mitchell, Mitchell Communications; Jennifer Prose, CJP Communications; Donna Imperato, Cohn & Wolfe; and Margery Kraus , APCO Worldwide.

Congrats to everyone!

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