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Archives: November 2011

Facebook Settles Privacy Case, Says It Made a ‘Bunch of Mistakes’

Facebook has settled its privacy case with the Federal Trade Commission, which has been ongoing since 2009. The case stems from a change in Facebook’s privacy settings that year that made once private info public without warning. The company isn’t paying anything as part of the settlement, but, like Google, which settled its own privacy case, must have its privacy standards assessed by an outside group for the next 20 years and requires the social network to get the OK from people before it makes changes.

And the FTC really put its foot down with this mandate: “The proposed settlement bars Facebook from making any further deceptive privacy claims.” You can’t break the law again Facebook! Or else! (They typed the “or else” really hard on the keyboard for emphasis.)

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MSLGroup Launches an International Crisis Network

MSLGroup has launched a global crisis network of more than 50 pros who will be connected round-the-clock by proprietary real-time technology. Sounds like we are a step closer to The Matrix.

Not really. Pascal Beucler, MSL’s chief strategy officer, says in a statement that the group reflects a “new normal” that includes an “interplay between crisis planning and response.” The goal is to prepare for and respond to a crisis accordingly.

The new group is being introduced with a new report, “Every Crisis is Global, Social, Viral,” available here.

PR Newswire Launches a Social Media Award Program

PR Newswire has launched “The Earnies,” an award program to recognize social media campaigns with earned results. A panel will decide on finalists that will be narrowed down to category winners through voting on, you guessed it, social media.

The panel now includes David Armano, Edelman Digital’s EVP of global innovation and integration; Matt Johnston, uTest CMO; Tim Moore, SVP of Maximum and CEO of CrushIQ; Liz Strauss, SOBCon and owner of; and Deidre Breckenridge, CEO of Pure Performance Communications.

The deadline for submissions is December 20. Categories include “Best Use of Video in Social Media” and “Best Connection to Twitter, LinkedIn or Facebook Audience.” Winners will be announced via @AgilityAtWork in early 2012. This year, the program is open to U.S. candidates, but is expected to go global next year.

This Week on the Mediabistro Job Board: Netherlands Board of Tourism, Everlane, Factory PR

This week, Netherlands Board of Tourism and Conventions is looking for a New York-based PR manager, while Everlane is hiring an events and PR manager. Factory PR is seeking a fashion accessories account supervisor, and K Public Relations is on the hunt for a senior account executive. Get the scoop on these gigs and more below, and find additional just-posted openings on

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Council of PR Firms Publishes an Advertorial To Target Marketers

This week, the Council of Public Relations Firms has published a “Branded Content” special in Ad Age titled ‘The PR Factor 2011,”  which you can also find online here.

According to the opening, authored by Council chairman and Weber Shandwick president Andy Polansky: “We created this special section to cue marketers in to how public relations is taking a more prominent place in integrated marketing campaigns and to take a look at what this means for the overall marketing services industry. It also highlights the variety of ways in which CMOs and brand managers can partner with PR firms to drive results.”

The section includes four articles such as one on trends predictions for 2012 and another on the steps PR is taking to meet the needs of the new marketing landscape.

But is it oxymoronic for a PR organization to run a “special advertising section” in an advertising trade publication to talk up PR?

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Five Tips To Keep From Overindulging This Holiday Season

It’s the Tuesday after Thanksgiving and you’re still eating turkey and stuffing with a side of pie for lunch. A delightful treat indeed, but Thanksgiving dinner is only the beginning. We’ve now officially entered the holiday season, which means about five weeks of delightful treats that we will regret come January 2 when we’re topping our list of resolutions with “Lose five pounds.”

It’s a vicious cycle! Made particularly hard for PR pros and comms staffers who are busy with events and clients that give easy access to holiday snacks. Rebecca Cooper, author, nutritionist, and founder of Rebecca’s House, has sent us five tips to keep from overindulging, which we’ve published after the jump.

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Maybach to be Discontinued; Hip Hop Will Move On

Daimler has announced that their high-end and highly exclusive Maybach car brand will be discontinued as of 2013. The car, which was relaunched in 2002 and hasn’t turned a profit since, has become a strain on the company, which will now focus its attentions on Mercedes and the competition between it and both BMW and Volkswagen’s Audi.

The starting price for a Maybach is about $375,000, which explains why only 200 of them were sold last year. According to The Wall Street Journal, the cars were re-introduced in order to compete with the Rolls Royce and Bentley, which were purchased by the rivals BMW and Volkswagen, respectively. The Maybach was first introduced in the 1920s.

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Spin the Agencies of Record

Audi of America announced via press release that it has re-upped with PMK*BNC, the firm it has been working with for four years. The firm was awarded the account after a mandatory review. The work is handled on both coasts and includes the range of Audi products.

North American manufacturer Aspex Eyewear has chosen Makovsky + Company as AOR. The firm will work on raising awareness for a number of the company’s products including the Greg Norman and EasyTwist lines. The firm has previously worked with the company on other product launches. Makovsky announced recently that it has added nine new clients to its roster in Q3.

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WPP Purchases Glover Park Group

London-based WPP has purchased Glover Park Group, the D.C.-based firm specializing in government relations and strategic comms that was started in 2001. The firm has a staff of 140 people, four offices in New York, Los Angeles, Boulder, CO, and Washington, and $60 million in annual revenue, according to Politico.

Glover Park was started by four well-connected Democratic operatives: Carter Eskew, Joe Lockhart, Mike Feldman, and Chip Smith. Lockhart joined Facebook as VP of comms in June.

According to the press release announcing the transaction, it’s still subject to regulatory approval. A spokesperson at GPG tells PRNewser that the leadership will remain the same and the remaining founding partners “have committed to staying with the firm for the foreseeable future.”

Smith is CEO; Eskew and Feldman are both MDs at the firm.

WPP’s firms include Hill & Knowlton, Quinn-Gillespie, Dewey Square Group, and Burson-Marsteller. The company reported Q3 revenue of £2.46 billion and organic growth of 4.7 percent, though taking a conservative stance about the future.

The Ticker:; Durex’s offensive Tweet; #OWS statements; Miley + OWS; The stripping journalist