We know that going green is important for the environment and can help curb energy costs, but might it also be an imperative ingredient to building a positive brand image? According to a new Deloitte report, improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line.
According to the study, reSources 2012, 85 percent of companies say that electricity cost reductions are essential to staying financially competitive, which isn’t too much of a surprise. But the eye-catching part is that nearly an equal majority (81 percent) feel that reducing energy costs is critical to brand building. In fact, more than three-quarters of the organizations surveyed say that they are actively promoting their energy efficiency efforts to their customers.
“Corporate America is coming to a clear consensus: Energy efficiency is an important competitive advantage,” said Greg Aliff, vice chairman, Deloitte LLP and the report’s co-author. “It is no longer just the purview of plant operations or building management. Senior leaders are beginning to view it as a strategic business driver.”