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Archives: September 2012

Spin the Agencies of Record

Hyundai’s dedicated shop, Innocean, has secured its first non-auto client in the U.S. FootJoy, the maker of performance-wear golf products, hired the company to launch a repositioning campaign that includes social media, TV and digital responsibilities.

Rob Kelley, FootJoy’s director of brand marketing, explained that Innocean “demonstrated a deep understanding of the game, our business and the ability to capture the consumer’s attention through fully integrated campaigns across all channels, just a few of the factors that led to their selection in this review process.”

The FDA has selected six agencies to work on its anti-smoking educational campaigns. The agencies, which will support different responsibilities under the new effort, include Interpublic Group‘s Campbell-Ewald, True North Communications, Mullen Communications, WPP’s Grey Global Group, the independent agency Riester and the American Legacy Foundation. Some agencies will allocate work to agency partners. The campaigns are mostly funded by tax-like fees from tobacco companies, which collectively involve a maximum of $390 million awarded over five years. Read more

Lady Gaga Gets Political After ‘Slut’ Remarks

Despite the fact that Lady Gaga was born and raised in Manhattan (here’s a horrible review of her dad’s new Upper West Side Italian restaurant), she hasn’t really gotten involved in local politics–but that all changed this week.

Staten Island Borough President James Molinaro received more than his usual share of media attention after using a launch event for his newest substance abuse prevention program to call Gaga a “slut” who is “influencing many, many children”–all because she was photographed mock-smoking a joint onstage at a concert in Amsterdam last week before joking, “For those of you wondering if I’m high right now, I am not.”

We’re a little concerned about Molinaro’s grasp of popular slang (or lack thereof). And we have a feeling his remarks weren’t a planned part of his new PR initiative.

Scott Stringer, Manhattan Borough President and mayoral candidate, saw an opportunity to worm his way into what we will call “Slut-gate”, leaping to Gaga’s defense by calling her “a social justice activist and a real leader for marriage equality in this country” in an interview with the New York Daily News.

She quickly returned the favor today by tweeting her thanks to Stringer—and her 30 million other followers. We’re not sure if this incident will improve Scott Stringer’s chances in the mayoral race, but we’re fairly certain that a lot more people know his name today than yesterday, and we say touché, sir!

Political PR is truly surreal, isn’t it?

How Has Social Media Changed Nightlife Promotion?

In yet another example of “All the News That’s Fit to Print”, The New York Times ran a somewhat unexpected story yesterday on the trials and tribulations of running a successful college bar in the social media age. According to the Times, bar owners in the party-friendly college town of Ithaca, New York recently got desperate enough to hold a joint strategy session: How could they get more college students to frequent their dives?

We always felt like social media was perfect for nightlife promotion purposes. Turns out that foursquare and other networking tools have made the young folk pickier when it comes to drinking and socializing. They also seem to have become more frugal with their pocket change—or at least more interested in efficiency when it comes to alcohol consumption. One subject in the article explains that “I drink liquor because it takes too long to drink beer.”

OK then! Social media has also made the process of organizing house parties easier, so students no longer have to trek to the local watering hole to meet their peers—and they don’t have to pay bar prices for drinks or worry about carrying fake IDs either. On any given night, they can immediately find out where the parties are and get a fairly good idea of who is in attendance.

We see how this might be a problem. So how have business owners responded?

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Spike Lee: My First Big Break

In the latest episode of mediabistroTV’s “My First Big Break,” we talk to legendary filmmaker Spike Lee.

While Lee is well-known for his movies, did you know that if it wasn’t for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee–and Nike–might not be the icons they have become today? It all came down to a risky commercial shoot.

“So Michael Jordan could easily have said, ‘I can’t take a chance on this young gun, this young boy, just give me the reels of the top guys on Madison Avenue.’ But Michael Jordan didn’t do that,” the Red Hook Summer  director recalls. “For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Instagram Beats Twitter in Mobile Engagement

Hey, it made our apple look pretty cool.

Today’s social media engagement analysis by ComScore makes us think that Facebook’s Instagram purchase may have been far smarter than many thought at the time.

Turns out that American smartphone owners used Instagram more often, and for longer periods of time, than they used Twitter last month. What does this finding mean?

Well, it makes Instagram much more attractive to advertisers, because greater engagement means users are more likely to see ads—and pay attention to them. Instagram is currently “focused mainly on product development” and is “not pursuing marketing or advertising opportunities” at the time, but “this may change” soon. In light of this new report, advertisers will be lining up to hawk their wares on the photo app.

Read more

Study: Men Love Their Ladies ‘Marginally More’ Than Their Sports Teams

To anyone who has dated (or married) a sports fan whose obsession with their favorite team borders on the maniacal, we ask: Do you hear the Sports Center music in your nightmares? Have you caught yourself griping, “I swear, you love that team more than you love me!” And is that accusation — often shouted when asked to move a little to the left of the TV — really true?

Puma and Droga5 recently designed a UK-based study to determine whether men really love their teams more than their lovely ladies (yes, we realize many rabid sports fans are women, but this study focused only on the stereotypical male fan and his less-than-enthused female counterpart).

This past year, David Droga of Droga5 came up with the idea to measure how much a group of guys love their favorite soccer club (specifically the Puma-sponsored Newcastle United), and then determine how that love measures up to the other great loves of their lives — their wives and girlfriends.

Psychologists from the University of Bristol conducted the research, using 17 men who had been in steady relationships (and also held season tickets) for at least five years. Aside from being asked to answer a number of questions, each man was given photographs of both his team and his significant other, and was then asked to cut those pictures in half (yikes!), while electrodes monitored emotion in the form of electrodermal activity.

The end result? These lovestruck gentlemen may be macho, die-hard soccer fans on the outside, but they are true romantics at heart. Read more

Group Sued for Using Engagement Photo in Anti-Gay Mailer

New Jersey couple Brian Edwards and Thomas Privitere followed their 2010 Connecticut marriage with the photo shoot of their dreams in New York’s lovely Brooklyn Bridge Park. (Full disclosure: Your editor’s wedding shoot was also held in the park, so we salute them for their good taste.)

All good, right? But the newlyweds didn’t expect their heartfelt image to be co-opted by an anti-gay political advocacy group called Public Advocate of the United States for use in mailers denouncing two Colorado state senate candidates for their support of same-sex civil union rights. (We do love the Google search subtext for the group’s website, which reads “Eugene Delgaudio is fighting Liberals Tyrants Elitists Homosexuals Barack Obama pornography gay marriage same-sex marriage high taxes over-regulation.” A true classic that touches all the bases! SEO win!)

The group used an image of the couple kissing on the mailer, replacing the Brooklyn Bridge background with a strange pine tree scene and a text message reading “State Senator —’s Idea of ‘Family Values?’” While it’s not clear where the group acquired the picture, the couple did feature it on their engagement blog.  In June, a friend noticed the mailers and told the couple about them.

And then things got ugly.

Read more

Anti-Islam Ads Draw Public Response

Last week we wrote about a particularly wrought issue currently captivating New York City: the placement of ten anti-Islam ads in city subway stations by a political advocacy group calling itself the American Freedom Defense Initiative.

We concluded that group leader and activist blogger Pamela Geller’s ultimate goal was to bring attention (both positive and negative) to herself and her militant pro-Israel cause.

Based on the public’s response, it would seem that she achieved her goal. But did she really get the result she wanted?

As soon as the announcement hit the news, a few city dwellers voiced their opposition to the group’s message. Then there was some drama involving a newly posted ad, a defender, and an antagonist armed with a can of spray paint:

The offender, an Egyptian-American journalist, was arrested and spent the night in jail for her “non-violent protest” while the group’s leader dismissed her as an “Islamic supremacist.” (This is a common refrain for Ms. Geller.)

Read more

The Ticker: NFL Ends Lockout; U.S. Banks Hacked; Facebook vs. Twitter; Myspace; Ninja Turtles

Are Companies Responsible for Employees’ Social Media Failures?

A rather sad story of social media misbehavior raises the question posed in the headline.

Here’s the summary: Baltimore Ravens wide receiver Torrey Smith lost his younger brother in a tragic motorcycle accident late Saturday. He started against the New England Patriots the following day, and after his team won, a certain hyper-vigilant Pats fan tweeting under the handle @katiebrady12 wrote the now-infamous message “Hey, Smith, how about you call your bro and tell him all about your wi— ohhhh. Wait. #TooSoon?”

We can all agree that this tweet was in the poorest possible taste, and the Internet quickly responded in turn, with many fans and supporters issuing harsh statements against the offending tweeter. We can only assume she received some very unpleasant messages and personal threats, because her account suddenly went private.

This is all very unfortunate, but Johns Hopkins School of Medicine ended up with a big PR problem on its hands. Why?

Read more