Much of life is figuring out what, exactly, we as people are responsible for: ourselves, our communities, our social media accounts… At least this is how Twitter wants the public and private companies to handle their Twitter profiles.
With the recent hacking of the AP’s Twitter account and subsequent drop in the Stock Exchange, the world took notice of the power harnessed by a single tweet. Immediately, everyone began pointing fingers, setting into motion a public relations crisis for Twitter.
Customers clamored for better security features on Twitter, specifically a two-step authentication system that would block “spear-phishing” attacks and prevent hackers from gaining access to customer accounts. Twitter knows this will take time to develop and implement, and may also impede speedy access to accounts, which is critical to a social media platform dependent on immediacy. So Twitter isn’t keen on this additional security idea. It has a different plan.
Twitter is asking its customers to take more responsibility for their own security. That’s right. Twitter is pointing its finger back at the public and saying, “Hey, people, this is your responsibility.” And we have to admit, Twitter does have a point. Sort of.
As much as we hate it, complicated passwords and restricted access are responses to the realities of the world we inhabit, much like taking off our shoes is now part of air travel. Cutting corners only leads to trouble. We have to be responsible for ourselves. Read more