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Dell Launching Social Media Listening Command Center

Dell is launching the Social Media Listening Command Center today, two months after the VP of social media and community Manish Mehta announced the plan at Altimeter’s Rise of Social Commerce Conference, Mashable reports.

The Center will be based in Dell’s Austin HQ and will use Radian6 for data collecting. It will be part of the company’s @Dellcares customer care and tech support program, following more than 22,000 daily mentions of Dell across social media.

The story likens the new Dell center to Gatorade’s Social Media Command Center. It’s surprising they didn’t have this sooner.

[Image via Mashable.]

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