TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Delta Was a Disaster on Twitter After USA Beat Ghana

delta tweetSo that was incredible right? No one, not even coach US Jurgen Klinsmann, expected the American team to win its World Cup match against Ghana. And when they did, excitement erupted in the streets and, of course, on Twitter.

Delta tried to get in on the excitement with the tweet above. So, the US is the Statue of Liberty with two points and Ghana is a giraffe with one point. Well yeah, you got the score right. Except there are no giraffes in Ghana. There are giraffes in Africa. But as a major international airline, Delta ought to know that Africa is a large continent and giraffes cannot be found in all of its countries. In case they forgot, Twitter reminded them.

delta tweet 3

But from there, it only got worse.

Delta tried to apologize for the image and then suffered an ill-timed typo.

delta tweet 2

What a freakin’ mess. You can just imagine whoever was handling the social media last night seeing the giraffe backlash, freaking out and trying to tweet as fast as possible to delete the offending tweet and apologize before the gaffe reached viral status. (Both of the above Delta tweets have been deleted.)

Ultimately, this is what they settled with.

delta tweet 1

PRs: do a little homework before you get social media slap happy. It seems small, but these little details really matter.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!