TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Denny’s Selects ICR as AOR, Erwin-Penland for Consumer Work

dennys_logo_lg.gif Restaurant chain Denny’s has selected ICR as its AOR, handling corporate, financial, and crisis communications. Hill & Knowlton had been handling corporate, crisis, and consumer PR for Denny’s until this summer. At that time, CEO Nelson Marchioli was replaced with interim CEO Debra Smithart-Oglesby.

“When the CEO left, we weren’t interested in participating in a review,” Lori Robinson, SVP and director of marketing and business development at H&K told PRWeek (sub req’d).

ICR lists Visa and Chipotle among the selected clients on its website.

The consumer work with Erwin-Penland is an expansion on previous projects the firm has done with Denny’s including menus and local support.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!