Denny’s Selects ICR as AOR, Erwin-Penland for Consumer Work

Restaurant chain Denny’s has selected ICR as its AOR, handling corporate, financial, and crisis communications. Hill & Knowlton had been handling corporate, crisis, and consumer PR for Denny’s until this summer. At that time, CEO Nelson Marchioli was replaced with interim CEO Debra Smithart-Oglesby.

“When the CEO left, we weren’t interested in participating in a review,” Lori Robinson, SVP and director of marketing and business development at H&K told PRWeek (sub req’d).

ICR lists Visa and Chipotle among the selected clients on its website.

The consumer work with Erwin-Penland is an expansion on previous projects the firm has done with Denny’s including menus and local support.

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