TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Diet Coke Releases Skinny, Glamorous Taylor Swift ‘Sleek Can’

diet-coke-taylor-swift-hed-2013Sure, Diet Coke‘s Slender Vender might have helped consumers associate the drink with thinness, but what about those stout, hefty cans? Those things have “girth” written all over them! Never fear; the “Sleek Can” is here, and rather than “girth”, it has Taylor Swift’s name written all over it.

As part of Diet Coke’s 25th anniversary celebration, the brand has released new “sleek cans”, including one featuring Taylor Swift’s autograph. A prettier, thinner, more glamorous can featuring the John Hancock of a pretty, thin, glamorous teen idol? Gee, we wonder who the target market for this is.

A quote on the can reads, “If you’re lucky enough to be different, don’t ever change.” Unless, of course, “different” means anything other than waif-thin, blonde and dazzling, in which case, stock up on Diet Coke, girls! If those stout, homely old cans reinvent themselves in Swift’s image, you can too!

 

 

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!