Sure, Diet Coke‘s Slender Vender might have helped consumers associate the drink with thinness, but what about those stout, hefty cans? Those things have “girth” written all over them! Never fear; the “Sleek Can” is here, and rather than “girth”, it has Taylor Swift’s name written all over it.
As part of Diet Coke’s 25th anniversary celebration, the brand has released new “sleek cans”, including one featuring Taylor Swift’s autograph. A prettier, thinner, more glamorous can featuring the John Hancock of a pretty, thin, glamorous teen idol? Gee, we wonder who the target market for this is.
A quote on the can reads, “If you’re lucky enough to be different, don’t ever change.” Unless, of course, “different” means anything other than waif-thin, blonde and dazzling, in which case, stock up on Diet Coke, girls! If those stout, homely old cans reinvent themselves in Swift’s image, you can too!
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