TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Drake Is the Toronto Raptors’ New Brand Ambassador


Looks like Drizzy of “YOLO” had FOMO on repping brands’ mojo.

Today the Toronto Raptors announced that proud Canuck Drake, better known as “that kid in the wheelchair on Degrassi“, would be the team’s new “global ambassador” as part of a rebranding campaign after they finished last season at 14 games under .500.

This sort of stunt didn’t work so well for Alicia Keys at Blackberry or Justin Timberlake at Bud Light, but there’s no question that Beyoncé  and Jay-Z earned quite a few media mentions for Pepsi, Samsung and the Brooklyn Nets. Also: Drake is a reliable presence at games who’s been known to hang out with LeBron, so it’s a more natural fit than, say, Will.I.Am and Intel.

Now what will Drake do, exactly?

First, he’ll promote the 2016 NBA All-Star Game in Toronto. Then he’ll help the team sell a clothing line and advise them on “a complete redesign of the club’s image” in time for their 20th anniversary. Seems like everything but the team’s name is up in the air, because they’re sticking with the big red dinosaur.

Here’s Drake owning the mic at a press event:

We never really got the Auto-tune thing, but Drake is one of the hottest names in hip-hop right now and he just released a new album, so this move will certainly garner a lot of press for the Raptors. And even if the new ambassador encounters some rough spots, he’ll see it through because, as he told ESPN with a sigh three years ago, ”I am a Raptors fan to the death.”

Biggest takeaway from that interview? Drake would like to work with Justin Bieber “if we can make it make sense.”

Whoa. Dial it down a notch, dude.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!