TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Edelman Wins United Airlines PR Business

united1.jpg

United Airlines chose Edelman as the company’s first PR agency of record, finalizing a process that began in October 2009. PRNewser first reported on the company’s agency search.

Robin Urbanski, Media Relations Manager at United Airlines told PRNewser in late January, “We are in the last stages of review with some finalists.” The process took the airliner longer than expected.

One of the reasons for that could be because the company cast “an amazingly wide net,” as Ketchum CEO Ray Kotcher told PRNewser. We had heard more than 20 agencies were invited to pitch.

Edelman won a three year contract. Budget was not disclosed. United also did not disclose other agencies involved in the pitch, according to PRWeek.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!