TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

eMarketer: Bloggers Not as Negative as We Thought?

emarketerblogs.gif

eMarketer says “PR mavens can relax, at least a little,” when it comes to the ever feared angry blogger. According to research by CARMA International, “41.4% of all blog coverage of select national retailers was positive. Nearly 31% was neutral and only 27.8% was negative.”

In the end, however, additional research shows that bloggers aren’t driving purchases. A Harris Interactive poll reveals bloggers are rarely the first source used when considering purchasing decisions.

emarketerblogs3.gif

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!