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‘Essence’ Pitches Should Have Both Insight and Information

For 42 years, Essence has been addressing the issues of importance for African-American women. Targeting Black women between the ages of 18 and 49, Essence is now more than a magazine. It’s a website with about one million unique monthly visitors, a music festival, and a special “Hot Hair” issue launched in 2010.

In Mediabistro’s latest “How to Pitch for PR” feature, we offer tips for getting your story into the pages of Essence.

“Black women come to Essence to get inspiration, insight, and relevant information about our culture they cannot find anywhere else,” said executive editor Vanessa Bush.

For more information about pitching Essence, click here. [Subscription required. Not an Avant Guild member? Click here for more info.]

And, ICYMI, we recently spoke with Essence icon Mikki Taylor and the magazine’s new EIC Constance C.R. White for MediabistroTV’s Media Beat program. Click here to check out those interviews on our YouTube channel.

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