AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Evernote CEO Does Damage Control via Blog Post

Here’s a unique case of damage control in the tech world.

As you can see from the tweet above, popular tech journo Jason Kincaid wrote a blog post laying out his complaints with Evernote‘s performance and calling it “the bug-ridden elephant”. While Kincaid wrote that he loves the service enough to be “familiar with [its] warts”, he also can’t handle certain shortcomings in terms of memory and customer service. Fair enough.

In a move that reflects the way tech does things, Evernote CEO Phil Libin contacted him personally and then responded in a shockingly respectful post promising better software quality in 2014.

Libin’s opening paragraph sets the humble tone:

“I could quibble with the specifics, but reading Jason’s article was a painful and frustrating experience because, in the big picture, he’s right. We’re going to fix this.”

He essentially uses Kincaid’s post as the starting point for a “state of the company” press release, but the two stories make for a good PR read because they provide an example of a new tech-focused damage control model: respected blogger writes critical post, executive responds in a reasonable way in a public forum, and no one’s feelings are hurt.

See, we can all get along!

Libin would almost certainly prefer that Kincaid list his complaints in email form rather than in a public forum read by thousands, but that’s not how the game works.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!