Examiner.com, producers of local news content via its network of 68,000 “Examiners,” has selected Ogilvy PR as its U.S. AOR. The firm was selected following a competitive review. In addition, Ogilvy worked on a number of projects for Examiner.com in 2010.
Ogilvy’s tech practice out of Denver and New York will work on the business, which will focus on building awareness about the outlet with digital and local marketers and highlighting the quality of the content produced by the site’s writers.
The press release announcing the new account offers some stats about Examiner.com. Click through for details.
Examiner.com publishes more than 3,000 stories daily; accepts about 40 percent of the applicants who seek to be “Examiners;” and has an archive of 1.7 million pieces of content.
According to comScore, Examiner.com had 13.6 million unique visitors in November 2010 and is a top 100 site. For local pitching, it might be worth it to get to know your local “Examiner.”
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