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Facebook Commenters to Gap: Stunts Won’t Save Your Awful Logo

The recent logo redesign-o-rama continues with retailer Gap, which just unveiled its revamped branding to a lot of hisses and jeers.

One of the most recognizable logos in retail, the blue box with skinny white writing, has been replaced with a logo that people across the Internet are saying “looks like something a child created using a clip-art gallery,” according to Ad Age. If that’s not enough, you can create your own version on a new site called Crap Logo and a fake Twitter account has popped up.

In an update to the publication’s original story, Ad Age has added a response from Gap, which was also posted on the brand’s Facebook page (old logo still used there). “We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding!” it reads. Are you really?

It also teases a crowd sourcing plan to redesign the redesign. Some commenters are now angry about that, saying the company is trying to get free design services and people shouldn’t participate. At least the winter preview looks pretty decent.

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