TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Father of PR’s Biography on Ebay

<img alt="G2SMf8f98dd4-c69a-4e99-bcb2-d82b309c2861-14209.jpg" src="/prnewser/files/original/G2SMf8f98dd4-c69a-4e99-bcb2-d82b309c2861-14209.jpg" width="186" height="200"

Need a very special, belated gift for that PR executive in your life?

Ebay has an auction for a first edition copy of “Biography of an idea” by Edward Bernays, considered by most to be the father of public relations.

Bernays is known for applying the theories of his uncle Sigmund Freud to shaping public perception and essentially creating the public relations industry. The price of history is $76 bucks (reserve not met) with about 33 hours to go.

Read the wikipedia entry. It’s astonishing and darkly ironic to learn that his ideas were so revolutionary they influenced Nazi propagandist Joseph Goebbels.

An added bonus, the first edition copy is signed by Bernays to Hal Stebbins, an advertising expert in the 1960s.

G2SMe42ebafc-2563-4d4f-abb0-453e1aad3d17-14209.jpg

(signed to advertising expert Hal Stebbins)

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!