…how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.
Omnicom-owned Fleishman-Hillard is supporting the bureau on the campaign.
Elliott wondered if having a firm owned by a large marketing services company teaching kids about advertising represented a conflict.
David Vladeck, director of the bureau disagreed, and stated about Fleishman, “They also know the tricks of the trade…We’re tapping into their expertise.
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