TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Fleishman-Hillard Teaches Kids About Advertising

admongo.jpg

The New York TimesStuart Elliott looks into a new campaign from the Bureau of Consumer Protection of the Federal Trade Commission, which will teach children:

…how advertising works so they can make better, more informed choices when they shop or when they ask parents to shop on their behalf.

Omnicom-owned Fleishman-Hillard is supporting the bureau on the campaign.

Elliott wondered if having a firm owned by a large marketing services company teaching kids about advertising represented a conflict.

David Vladeck, director of the bureau disagreed, and stated about Fleishman, “They also know the tricks of the trade…We’re tapping into their expertise.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!