TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Former Agency Head Paul Taaffe Joins Groupon

Paul Taaffe, who served as chairman and CEO of the pre-rebrand Hill & Knowlton, has joined Groupon to head up the company’s PR function. Or improve it, if you ask Bloomberg.

Taaffe stepped down from H+K in January 2011. He had been with the firm for 18 years and had served as the agency head since 2002.

He steps into a role that had been filled by Brad Williams, who made an appearance in today’s Roll Call column for his new role at Weber Shandwick. Williams left Groupon in August 2011 after only a few months.

As Bloomberg points out (and we noted), Groupon has gotten into some PR trouble over the past year. The company presented its first earnings report today since going public. The stock price dropped 14 percent after.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!