TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Former Ketchum Employee on FedEx Gaffe: ‘It Helps Me Today’

jamesandrews.jpg

Remember when James Andrews, then a vice president at Ketchum went to go visit his client FedEx in Memphis? Upon arrival, he tweeted of the city that he would “die if he had to live” there. Needless to say, the comment created a firestorm in the blogosphere, the client was not happy and Ketchum had to issue an apology. Andrews has since left Ketchum to start his own agency.

Did the gaffe leave lasting marks? If it did, it didn’t hurt him, Andrews told BusinessWeek. “It helps me today,” he said. “I use it as a case study. It creates authenticity.”

So, the next time the social media mob comes after you for a mistake, remember: they’ll forget about it in a few months anyway, and it may even help your cred.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!