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Former PRNewswire President Dave Armon Joins Context Optional

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Former PRNewswire President Dave Armon has joined social marketing company Context Optional vice president of strategic services. The company is a “preferred Facebook developer” and concentrates mostly on marketing solutions for the Facebook platform.

Armon told PRNewser in a phone interview today that this is his first operating role since PRNewswire. “Brands spent a lot of time experimetning on Facbook in 2008 and 2009 and the timing is great” for the company, he said.

The new position involves working with brands and their agencies and “making sure they’re abiding by best practices on Facebook.”

“I’m not attacking the heaviest issues on the planet right now but I’m having a lot of fun,” he added.

Armon joined “reputation management and media monitoring” company dna13 as vice chairman in October 2009, and will retain his seat on that company’s board.

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