GM CMO Bob Lutz Fired Three Days After CEO Change

Bob Lutz, CMO of General Motors, was shown the door today, three days after CEO Fritz Henderson stepped down. It is clear that current GM CEO Ed Whitacre is looking to shake things up. “”I want to give people more responsibility and authority deeper in the organization and then hold them accountable,” he said in a statement.

GM’s PR team has no doubt been working around the clock, first managing Henderson’s departure, which was marred by an expletive filled, widely reported tirade posted by his daughter on the company’s Facebook page, to now having to message around its top marketer leaving.

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