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‘Goldman Sachs Elevator’ Feed Scores Book Deal, Ruffles Some Platinum Feathers

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That’s GS on the far left. Go Jersey!

It’s a little odd to score a book deal on the strength of a Twitter feed, but stranger things have happened: remember Sh*t My Dad Says with William Shatner? (It’s probably better that you don’t.)

Today’s news that Simon & Schuster will publish a book based on the “Goldman Sachs Elevator” Twitter feed isn’t too terribly surprising, but anyone who thinks this will create a big dent in the firm’s already dubious reputation should probably calm down.

The anonymously authored tome will be called Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking, and a press release spins it as both a semi-memoir and “the definitive exposure of investment banking culture.”

Really, though: come on.

It’s true that the feed became a “must-read” for everyone in investment banking, earning more followers than the firm’s own account. It’s also true that Goldman head Lloyd Blankfein got the message about strategic communications in the business world and had a bit of an awakening in 2012, placing job listings for a “community manager/social media strategist” as all that Greg Smith stuff went south. But we really don’t think the people at GS need to sweat too much: who wants to read yet another book playing on the “can you believe how insane these guys are” excesses of financial bigwigs? The largest audience for this book will be its own subjects; we wouldn’t be surprised to see it pop up in every lobby and bathroom stall in the GS building.

In the meantime the Twitter feed is here, it’s free, and it’s not really all that funny.

Simon & Schuster editor Matthew Benjamin said the book won’t be a look into the current state of corporate culture; it’ll be more like an account of “a moment that has passed—that we can’t experience, but we’d like to.”

We’d much rather watch The Wolf of Wall Street even though we haven’t been huge fans of Scorsese’s recent movies (and don’t even get us started on how overrated The Departed turned out to be).

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