The holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.
So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.
Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.
To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.
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