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How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

“Individuals carrying smartphones and connecting with services such as Google or Facebook have agreed, often without conscious consideration, to policies that grant these service providers explicit rights to harvest and utilize personal data on a massive scale…We have already ceded control of our digital data emissions, x.pose goes a step further to broadcast the wearer’s data for anyone and everyone to see.”

It’s an original, visual way of sending a clear message about a controversial topic — the dress’s tagline is “In the digital realm, we are naked all the time.”

Take a look at the compelling intro video below. We don’t know about you, but it certainly made us think for a moment.

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