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How To Pitch the Associated Press

Landing a story with the Associated Press can mean hundreds of additional “pick ups” from media outlets who subscribe to the AP’s content.

In this video, Associated Press planning editor Jon Resnick and Associated Press Editor Donna Cassata talk a bit about how to pitch a story to the news wire.

As PRDaily’s Michael Sebastian writes, “While it appears this video was produced for reporters, it definitely applies to your next pitch.”

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!