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IKEA U.K. Using Facebook Profiles as Decorating Tools

My customized IKEA room

In the U.K., IKEA has launched a 3D personalization tool that plugs your Facebook info into YouTube and creates a customized bedroom with links to purchase the items selected. Snippets from your wall posts and status updates even form kind of a “This is Your Life” image in the shape of the bedroom that the program is creating for you while it digests your info. Creepy and fascinating.

The effort is part of the bedrooms campaign in that country. The company did a study of two million Brits to gather info about what they’re doing in their bedrooms and how they’re using the space. Two trends identified are doing work and using the TV and Internet in the bedroom.

Due to the localized way that IKEA manages its marketing, this is only available for shoppers in the U.K., but you can still check it out for ideas.

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