While at the South by Southwest conference earlier this week, PRNewser had the chance to check in with Rick Murray, president of Edelman Digital, and David Armano, a recently hired SVP at the agency.

We talked a bit about what specifically brands are looking for in Q1 2010 when it comes to social media services and strategy, what the competitive set looks like for an agency like Edelman Digital, and how they hope to have an agency website that people actually read, with the launch of their new site.