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iPad Bridesmaid = Free PR for Apple

I don’t know how it is playing out in the Midwest, but we at the PRNewser San Francisco bureau are loving the story of the iPad bridesmaid. It may not be exactly what Apple founders Steve Jobs and Steve Wozniak envisioned all those years ago, but their technology allowed bridesmaid Renee Armstrong to attend her friend Jamie’s wedding in Colorado from several states away – her smiling visage carried around in a white iPad.

Sure, it could have been done via laptop or Droid too, but would that have the same magic? Nah.

People are always grousing about Apple fans and the Cupertino company getting free publicity just for existing. (Remember the iPhone prototype “left” in a bar and the ensuing Gizmodo flap?)

Apple has always managed to create its own publicity. Does it send out 15 press releases a day about mundane activities? No. Does it even bother to return reporters’ calls? No. But it has favorable public opinion without having to partner with the media. If this is a publicity formula, it works.

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