TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Jean-Claude Van Damme Is ‘Split’ About His Viral Smash for Volvo

I’m a linguaphile, verbose as they come. I love the English language. I even read the thesaurus in high school, for kicks. That said, when I saw this video of martial arts actor and kickboxing legend Jean-Claude Van Damme (yeah, he really is), all I could do to describe my visceral emotion was “Effin’ Incredible!

You’re welcome. What you will hear is Van Damme in a voice over reading, “I’ve had my ups and downs. My fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics, and a mind-set to master the most epic of splits.”

If you haven’t seen this viral video for Volvo Trucks and Trailers, set back, dim the lights and enjoy. Oh, and according to “The Muscles from Brussels” (who is now 53 years old), this took one take! 

Now I don’t know if this makes me want to buy a $500,000 truck, but I sure as hell am breaking out my DVD of ‘Bloodsport’ and ‘Timecop’ tonight! Oh, BTW, it’s been verified: this is completely real. Again, dare I say, “effin’ incredible.”

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!