Katy Perry Signs Endorsement Deal With Proactiv

Pop singer Katy Perry is joining a group that includes Jennifer Love Hewitt, Jessica Simpson and Mandy Moore.

What do they have in common? They’ve all endorsed Proactiv acne products.

Perry will “appear in television spots and online marketing campaigns sharing her personal experience fighting acne,” according to the official announcement.

Direct marketing company Guthy-Renker has been shooting the Proactiv campaigns for almost 15 years and will continue to do so with Perry.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.