TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Katy Perry Signs Endorsement Deal With Proactiv

katy-perry.jpg

Pop singer Katy Perry is joining a group that includes Jennifer Love Hewitt, Jessica Simpson and Mandy Moore.

What do they have in common? They’ve all endorsed Proactiv acne products.

Perry will “appear in television spots and online marketing campaigns sharing her personal experience fighting acne,” according to the official announcement.

Direct marketing company Guthy-Renker has been shooting the Proactiv campaigns for almost 15 years and will continue to do so with Perry.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!