AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Ketchum Placed Vladimir Putin’s Controversial New York Times Op-Ed

Vladimir Putin recently took a break from using 90′s R&B to encourage Russians to reproduce in order to pen an op-ed for The New York Times.

In the article, he urges the American people to resist President Obama‘s calls for military action in Syria, writing that a missile strike “will result in more innocent victims and escalation” and even going so far as to claim that the opposition, not “President” Bashar al-Assad, was responsible for recent poison gas attacks that killed more than 1,000 men, women and children. Putin argues that the opposition, who he labels terrorists, killed their own people in order to “provoke intervention by their powerful foreign patrons.”

It’s a heavy charge, and Putin doesn’t shy away from characterizing the United States as an international bully that uses “brute force” to get its way; senators in both parties raced to issue statements about how terrible the article was, and this morning Leon Panetta told Today that it’s all part of Putin’s effort to “weaken” the US.

In the midst of this discussion, BuzzFeed reported—and Times public editor Margaret Sullivan tacitly confirmed—that Ketchum PR pitched the article.

Whatever your thoughts on the op-ed itself or the ethical debates regarding its placement, this is big news. How should the world respond? How should the PR industry respond?

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!