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Ketchum, The Modellers Partner for ROI Analytics Offering

Ketchum has partnered with market research agency The Modellers on a marketing analytics offering that will illustrate the ROI on a PR investment in order to help determine the best way to spend going forward for maximum effect. The two Omnicom companies will use marketing-mix modeling and other analysis to determine the PR ROI. This offering is in addition to Ketchum’s measurement tools.

David Rockland, partner and MD of Ketchum Global Research & Analytics; Mary Elizabeth Germaine, SVP of Ketchum’s research and analytics group; and Jeff Brazell, CEO of The Modellers will lead the new effort.

 

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!