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Ketchum, The Modellers Partner for ROI Analytics Offering

Ketchum has partnered with market research agency The Modellers on a marketing analytics offering that will illustrate the ROI on a PR investment in order to help determine the best way to spend going forward for maximum effect. The two Omnicom companies will use marketing-mix modeling and other analysis to determine the PR ROI. This offering is in addition to Ketchum’s measurement tools.

David Rockland, partner and MD of Ketchum Global Research & Analytics; Mary Elizabeth Germaine, SVP of Ketchum’s research and analytics group; and Jeff Brazell, CEO of The Modellers will lead the new effort.

 

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Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!