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Gawker Hates Girls (Which Sponsors Its Site)

HBO's Girls sponsors GawkerThis morning our sister site FishbowlNY brings news that star/writer/maestro Lena Dunham of HBO’s Girls doesn’t approve of Gawker’s recent decision to post a leaked copy of her entire book proposal (which netted her a nice $3.7 million dollar contract). We wonder why that might piss her off…

Now Dunham’s lawyer and Gawker’s editors seem to be playing a game of cat and mouse. The site appeased the star by removing the majority of the text, but its editors chose to leave twelve lines up. Why? Well, in addition to explaining the legal complaints against the site, they’ve used each preserved line as an excuse to make fun of the woman who wrote them, taking her to task for her “nauseating and cloying precociousness”, among other things.

It’s a big bitch-fest made all the more amusing by the fact that Dunham’s show is currently sponsoring the site. Mixed messages!

Yes, this is a bit of New York “inside baseball” media news, but we thought it would be a good opportunity to make a point: your sponsors don’t have to love your brand as long as you have the same audience. And no matter how much smack Gawker talks about Dunham and her show, the two properties have more shared fans than either would like to admit.

Lesson: every brand that didn’t make its fortunes insulting people should go out of its way to play nice with its sponsors.

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