From L to R: Chris Lewis, Claudia Choi, Euan Barty, Andy Oliver
San Francisco’s LEWIS PR is the latest firm to expand its operations into Eastern Asia by acquiring China’s EBA Communications.
The deal, which follows the firm’s acquisition of UK marketing agency Purestone, doubles its Asia-based staff and adds three new offices to its network for a total of 28; LEWIS’s APAC division now operates eight of those offices in locations from Bangalore to Singapore.
The clients inherited from EBA include such multinationals as Citrix, Gartner, Honeywell and Universal Robots. EBA, which The Holmes Report calls “one of the region’s oldest independent PR firms”, has already updated its homepage graphics:
Founder/CEO Chris Lewis explains the thinking behind the move, which involves his firm shoring up its influence as an independent global operator:
“We’re on a mission to offer an alternative to the oligarchy of conglomerate-owned agencies that dominates our industry. This is a significant milestone in our growth…[it] opens up huge opportunities for us, both in Asia and globally. We expect business to cascade across our network, creating more opportunities for both staff and clients.”
Two questions: does your firm have an Asian presence? And why not?
- Roll Call: Ruder Finn, Edelman, RLM Finsbury, And More
- The Ticker: Marketing Pinterest to Men; Waggener Edstrom Launch; Mashable Expansion; And More
- New SHIFT Communications EVP Scott Monty on the Future of PR
- Edward Snowden to the World: 'Let That Whistle Blow!'