TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Lüfkens to Lead Burson-Marsteller’s Digital Team in EMEA

Matthias Lüfkens, head of the World Economic Forum‘s digital group since 2004, is joining Burson-Marsteller to lead its digital team in the EMEA region starting February 1, 2012.

Lüfkens will be based in Geneva and will oversee a team that handles digital efforts including comms strategy, online reputation, and mobile marketing across Europe, the Middle East, and Africa.

In addition to his work for the World Economic Forum, Lüfkens has worked with a number of Fortune 500 companies, writes a column for a business magazine, Bilan, and speaks at tech events.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!